California Tortilla — a small, 37-unit Mexican restaurant chain — reaches 80,000 fans through a simple newsletter published about once a month (and actually, the latest edition suggests subscriber numbers are closer to 100,000). The publication is funny, easy to share, and everyone who signs up gets a free taco. Through the newsletter, Cal Tort (as they call…
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KFC asks fans to create their own commercials
KFC is asking fans to submit homemade commercials showing off the chain’s new grilled style of chicken. The videos are shared on KFC’s MySpace page, where other fans are encouraged to vote for their favorites – with the ultimate winner getting the chance to star in an upcoming television ad campaign as well as receiving a lifetime supply of…
How T-Mobile got a bunch of word of mouth by asking folks to dance
With more than 12 million YouTube views, T-Mobile’s dance-takeover of Liverpool Street Station is one of the most talked about stunts of the year. The company coordinated several hundred undercover dancers to overwhelm the station, surprising commuters with a series of dance moves — all filmed and shared online. Shown once on television, the video…
Word of mouth for your event: Make the ticket worth putting on the wall
When you throw an event, is the ticket worth saving? The Indianapolis 500’s tickets are made with the race fan in mind: They’re oversized and include a lot of artwork, as well as the image of the previous year’s winner. Not only does the large size and the colorful images make the tickets hard to…
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