3:10 — Andy begins his presentation on social media ethics and how to keep your brand out of trouble. 3:12 — Andy: If you’ve ever been to one of our events before, you know you’re going to get a word of mouth and social media ethics talk. We do this because our entire business is…
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CME Group: “Finding Your Audience Online” — Live from BlogWell
2:10 — Bob Pearson introduces Allan Schoenberg, CME Group’s Director of Corporate Communications. 2:12 — Allan: I’ll talk about this concept I’ve dubbed Marketplace 4.0 2:12 — Allan: CME trades just about everything in terms of asset classes that you can imagine: wheat, grain, corn, real estate, energy, metal, etc. We also have partnerships with…
General Mills: “Using Social Media to Reach Online Influencers” — Live from BlogWell
1:30 — Andy Sernovitz introduces Mark Addicks, General Mills’ Chief Marketing Officer. 1:31 — Mark: I think General Mills “going social” is really the theme here. We’re really learning in the space. 1:32 — Mark: One of the best places to start might be within. Mark describes how a few years ago they built some…
Grasshopper’s word of mouth case study
Recently, Grasshopper (formerly GotVMail) — a company that offers telephone services for entrepreneurs — launched a word of mouth campaign to let everyone know that they changed their name. To get the word out, they reached out to “5,000 of the most influential people in North America” (including our own Andy Sernovitz) and sent them…
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