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Case Studies August 19, 2009

Masi Bicycles demonstrates an easy way to put your fans in your ads

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When Masi Bicycles was preparing to shoot photos for their next catalog, Masi’s Brand Manager, Tim Jackson, posted a shout-out to all fans in the area to stop by to possibly get in their new catalog and ads. Here’s Tim’s post: Calling all Minneapolis Masi owners! Next week, May 18th to 22nd, I’ll be in Minneapolis…

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newsletter August 18, 2009

Issue #145: Why it’s OK for your WOM topic to fail

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[Welcome back to the You Can Be a Word of Mouth Marketing Supergenius! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] Not every word of mouth topic or idea is a home run. But if you’re doing it…

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Case Studies August 17, 2009

How Ford supports Mustang fans by dedicating a chunk of their site to them

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As Ford rolls out its 2010 Mustang, a big chunk of their new micro-site is all about connecting visitors to the external sites owned and operated by die-hard Mustang fanatics. Broken down into three categories — “Accessories,” “Clubs and Forums,” and “Favorite Sites” — Ford points to dozens of their biggest online fans. The Lesson:…

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Events August 14, 2009

Upcoming GasPedal events

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9/17 Word of Mouth Crash Course: Learn everything you need to start a fantastic word of mouth marketing program in just one day! You’ll develop a plan that is easy to execute, affordable, and promises measurable results within 60 days. Click here 11/10 BlogWell Atlanta: The Home Depot, UPS, Sungard, Orange Business Services, ConAgra, Turner…

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Case Studies August 13, 2009

Ford: “Supporting Positive Online Word of Mouth” — Live from BlogWell

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4:20 — Andy Sernovitz introduces Scott Monty, Ford’s Global Digital and Multimedia Communications Manager. See the slideshow at http://slideshare.net/scottmonty 4:21 — Scott: Ford has a 95% recognition rate globally. 4:22 — Scott: We are in a very tumultuous time. Scott explains how when he first came to Ford, all he thought of the company was…

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Case Studies August 13, 2009

AccuQuote: “Social Media for the Analytic Marketer” — Live from BlogWell

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4:20 — Bob Pearson introduces Sean Cheyney, AccuQuote’s VP of Marketing and Business Development. 4:23 — Sean: ROI is a big question in social media. AccuQuote is very analytical in everything that we do. We say “we’ll do branding” but it’s a by-product of doing direct response. Early on, the question was how we can…

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Case Studies August 13, 2009

Progressive: “Social Media in ‘Unsocial’ Industries'” — Live from BlogWell

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3:40 — Bob Pearson introduces Matthew Lehman, Progressive’s Web Experience Director. 3:41 — Matt: My day job is my regular job, and my night job is social media. 3:41 — Matt: If it moves, we insure it, including Segways. We also like to think of ourselves as an innovative company. 3:42 — Matt says it’s…

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Case Studies August 13, 2009

McDonald’s: “Social Media at Local, Regional, and Global Scales” — Live from BlogWell

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3:40 — Andy Sernovitz introduces Heather Oldani, Senior Director of Communications and Steve Wilson, Senior Director of Global Web Communications of McDonald’s. 3:41 — Heather’s 3 questions McDonald’s is focused on in social media: 1. What is this really about? 2. What is the brand opportunity? 3. How do we structure ourselves for success? 3:42…

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Featured Downloads
Blog May 24, 2013

9 Things to Share That Start Conversations

By WordofMouth.org Editor

Use the examples in this guide to help inspire ways to make your message more portable and shareable.

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Blog May 10, 2013

3 Must-Use Word of Mouth Marketing Tools

By WordofMouth.org Editor

These tools will help you kick off any word of mouth campaign no matter what topic, industry, or budget.

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Blog April 26, 2013

The Top Four Tips for Multiplying Your Word of Mouth

By WordofMouth.org Editor

These tips can help you get your marketing to do more work without a lot of extra effort.

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Articles January 11, 2013

10 Ways to Turn Around Negative Word of Mouth

By WordofMouth.org Editor

The most effective ways to stop negative WOM with examples from Zappos, FedEx, Dell, and more.

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Downloads August 24, 2012

The New Topics Worksheet

By WordofMouth.org Editor

All word of mouth starts with a topic of conversation — a simple, portable, repeatable idea that gets people talking.

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Blog July 20, 2012

The Word of Mouth Action Plan

By WordofMouth.org Editor

Create a complete word of mouth marketing plan using this worksheet’s eight simple steps.

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