[Given the holiday week, we’re doing our part to give your inbox a break. We’ll be back to our regular newsletter next week.] One of the best ways to get a customer talking about you is to send them off with something great that they can share. It’s all about putting the tools for talking…
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Gap finds their talkers on the trading floor
When brainstorming groups of talkers, it’s important to think beyond the people who buy your stuff. Ferrari’s biggest talkers, for example, aren’t expensive car buyers, they’re the 15-year-old kids with posters on the wall. Your best talkers may be local cab drivers, waiters at area restaurants, or bellhops. Gap got it right when they reached out to NYSE…
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A pleasant surprise never fails to create word of mouth
A little surprise gift that tops off an already-excellent customer experience remains one of the best ways ensure your customers tell the next five people they see about you. Cafe Augusta — a new restaurant in Lenexa, Kansas — not only offers great service and great food, but they also surprise customers with a free pint…
PEMCO Insurance’s Tweetup that increased relevant Twitter mentions by 100% in one day
When PEMCO Insurance introduced their new ad campaign, focusing on the quirks of different personalities in the Northwest, they invited a bunch of talkers to get together for a Tweetup at Seattle’s Space Needle. To invite the online influencers, PEMCO’s CMO Rod Brooks contacted them personally via Twitter and offered them a VIP pass to…
The one word of mouth question you should be asking yourself
Before you launch a product, run an ad, create a sale, host an event — whatever — before you do it, ask yourself: Would anyone tell a friend about this? It’s the number one rule in word of mouth marketing. Without the element of “remarkable,” your product, your idea, and your story won’t spread. The…
