According to a new survey from the NPD Group, the majority of gamers rely on word of mouth for game information. 41% of respondents cited direct word of mouth, with another 31% citing hands-on play at the home of a friend or relative — putting referrals and recommendations from friends and strangers well ahead of traditional…
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Don’t let them leave your booth without something to show off (and 7 other WOM tips for trade show exhibitors)
Trade shows can be boring, stuffy, loud places in which visitors meet hundreds of vendors — most of which they never remember. But smart word of mouth marketers know it doesn’t have to be that way: They’re the ones giving away something fun, doing something weird, or handing out something brilliant and useful. In the “something…
Word of mouth research: Study shows WOM marketing has 20 times higher elasticity than traditional marketing
In a study released in April of 2008 entitled, “Effects of Word-of-Mouth Versus Traditional Marketing: Findings from an Internet Social Networking Site,” researchers Michael Trusov, Randolph E. Bucklin, and Koen H. Pauwels found that the elasticity (the change in sales resulting from each dollar spent) of word of mouth marketing is roughly 30 times higher than that of traditional…
How Beck is feeding music fans fresh stuff to share (and increasing web traffic by 500 percent)
Instead of releasing a new album in one big splash, singer-songwriter Beck is dripping out a bunch of free covers online as part of his new “Record Club” project — beginning with a reinterpretation of classic rock band The Velvet Underground‘s 1967 debut album. Collaborating with about eight friends and musicians, Beck recorded the songs in one day…
