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Blog, Videos November 21, 2014

Video: How Cabela's joined their customers' conversations in social media

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According to Adam Buchanan, Cabela’s Social Media Manager, your customers’ content is better than yours. What does he mean by that? The photos they share, the stories they tell, and their feedback is so much more authentic and remarkable than anything an agency could try to recreate with your stuff. The problem: Cabela’s didn’t have…

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Blog, newsletter November 18, 2014

3 ways to use the "me" motivation for word of mouth

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[Welcome back to our Word of Mouth Marketing Lessons newsletter. This is text from the great issue all of our email subscribers just received. Sign yourself up using this handy form.] One of the biggest motivators for word of mouth is all about “me.” People don’t want to talk about your company — they want…

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Blog, WOM Tips November 17, 2014

WOM Tip #218: Art brings big groups of talkers together

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TD Bank turned their New York storefronts into art galleries by displaying works from local artists in their windows and in Grand Central Station. They also brought together ten artists to create something from recyclable material. The proceeds from the art goes to four different environmental organizations in the city, but TD Bank is also…

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Blog, Videos November 14, 2014

Video: How Olive Garden made their social media presence about their customers — not marketing

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For a lot of people, social media is a direct line to a company’s customer service. But what happens when that company uses social media as just another place to advertise? According to Justin Sikora, Olive Garden’s Director of Brand Building and Public Relations, that promotion-focused strategy was leaving their customers ignored and upset. To…

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Blog, newsletter November 11, 2014

Boring word of mouth lessons

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[Welcome back to our Word of Mouth Marketing Lessons newsletter. This is text from the great issue all of our email subscribers just received. Sign yourself up using this handy form.] Word of mouth marketing only works when it’s the opposite of boring. But sometimes, you can take advantage of boring to create something remarkable….

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Blog, WOM Tips November 10, 2014

WOM Tip #152: Ask people to help you tell your story

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Austin Pets Alive! doesn’t have any spare cash to pay people to write bios and blog posts, take photos, and make videos featuring their adoptable animals. But the more content they have to tell their story, the more people they reach. That means more interest in adopting stray cats and dogs and more donations to…

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Blog, Videos November 7, 2014

Video: How ConAgra Foods makes product decisions by listening to their fans

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When ConAgra Foods removed their Chef Boyardee pop-top cans from the shelves, they didn’t realize it would be such a big deal to their fans. But according to PR and Social Media Manager Amy Morgan, the complaints came in almost immediately — and it wasn’t just people on Facebook. They were also getting calls and…

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Blog, newsletter November 4, 2014

3 word of mouth lessons from an online community

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[Welcome back to our Word of Mouth Marketing Lessons newsletter. This is text from the great issue all of our email subscribers just received. Sign yourself up using this handy form.] Product Hunt is an online community for product enthusiasts, makers, investors, and journalists who are interested in the latest tech products — from hoverboards…

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Featured Downloads
Blog May 24, 2013

9 Things to Share That Start Conversations

By WordofMouth.org Editor

Use the examples in this guide to help inspire ways to make your message more portable and shareable.

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Blog May 10, 2013

3 Must-Use Word of Mouth Marketing Tools

By WordofMouth.org Editor

These tools will help you kick off any word of mouth campaign no matter what topic, industry, or budget.

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Blog April 26, 2013

The Top Four Tips for Multiplying Your Word of Mouth

By WordofMouth.org Editor

These tips can help you get your marketing to do more work without a lot of extra effort.

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Articles January 11, 2013

10 Ways to Turn Around Negative Word of Mouth

By WordofMouth.org Editor

The most effective ways to stop negative WOM with examples from Zappos, FedEx, Dell, and more.

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Downloads August 24, 2012

The New Topics Worksheet

By WordofMouth.org Editor

All word of mouth starts with a topic of conversation — a simple, portable, repeatable idea that gets people talking.

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Blog July 20, 2012

The Word of Mouth Action Plan

By WordofMouth.org Editor

Create a complete word of mouth marketing plan using this worksheet’s eight simple steps.

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