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Case Studies October 13, 2009

Social media case study from Heather Oldani and Steve Wilson of McDonald’s

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Come to BlogWell: How Big Brands Use Social Media on November 10 in Atlanta to hear Coca-Cola, UPS, SunGard, Orange Business Services, ConAgra Foods, Turner Broadcast System, Newell Rubbermaid, and The Home Depot share case studies in corporate social media. You’ll learn how to get started, get past roadblocks, and make your social media program…

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newsletter October 13, 2009

3-Minute WOM Lesson: The fundamentals of a great WOM topic

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[Welcome back to the You Can Be a Word of Mouth Marketing Supergenius! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] A great topic isn’t a slogan or a generic brand message — it’s something simple that spreads…

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Case Studies October 10, 2009

Social media case study from Mark Addicks of General Mills

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Come to BlogWell: How Big Brands Use Social Media on November 10 in Atlanta to hear Coca-Cola, UPS, SunGard, Orange Business Services, ConAgra Foods, Turner Broadcast System, Newell Rubbermaid, and The Home Depot share case studies in corporate social media. You’ll learn how to get started, get past roadblocks, and make your social media program…

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Other News October 9, 2009

Upcoming GasPedal events

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10/14 FTC: New guidelines on disclosure, endorsements and testimonials (Member-only call) Click here 10/16 CME Group: Making the most of LinkedIn (Member-only call) Click here 10/29 Josh Bernoff: Preview of “Harnessing the Groundswell” (Member-only call) Click here 10/22 Paul Dunay: Facebook Marketing for Dummies (Member-only call) Click here 11/10 BlogWell Atlanta: The Home Depot, UPS,…

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Case Studies October 8, 2009

Social media case study from Scott Monty of Ford

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Come to BlogWell: How Big Brands Use Social Media on November 10 in Atlanta to hear Coca-Cola, UPS, SunGard, Orange Business Services, ConAgra Foods, Turner Broadcast System, Newell Rubbermaid, and The Home Depot share case studies in corporate social media. You’ll learn how to get started, get past roadblocks, and make your social media program…

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newsletter October 6, 2009

3-Minute WOM Lesson: 3 steps to creating sustainable word of mouth

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[Welcome back to the You Can Be a Word of Mouth Marketing Supergenius! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] The best word of mouth is something that grows over time, built on bigger and better tools…

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Other News October 6, 2009

Three guides to safe social media outreach under new FTC disclosure regulations

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The FTC released their first substantial upgrade to their guidelines on endorsements and testimonials since 1980, and we’re thrilled to see that ethics and common sense won out. We’ve been promoting ethical, honest disclosure for years, and the collaborative hard work of Social Media Business Council members received a big nod as the community’s open-source…

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Upcoming Calls September 30, 2009

Live public call: Cisco and the SMBC’s Bob Pearson explain how to step up your company’s social media learning curve

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Jeanette Gibson, who serves as the Director of New Media at Cisco, and Bob Pearson, who serves as Chief Evangelist of the Social Media Business Council, will lead a public conference call, “Stepping up your company’s social media learning curve.” Your company knows social media outreach is important, but where should you go with that?…

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Featured Downloads
Blog May 24, 2013

9 Things to Share That Start Conversations

By WordofMouth.org Editor

Use the examples in this guide to help inspire ways to make your message more portable and shareable.

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Blog May 10, 2013

3 Must-Use Word of Mouth Marketing Tools

By WordofMouth.org Editor

These tools will help you kick off any word of mouth campaign no matter what topic, industry, or budget.

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Blog April 26, 2013

The Top Four Tips for Multiplying Your Word of Mouth

By WordofMouth.org Editor

These tips can help you get your marketing to do more work without a lot of extra effort.

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Articles January 11, 2013

10 Ways to Turn Around Negative Word of Mouth

By WordofMouth.org Editor

The most effective ways to stop negative WOM with examples from Zappos, FedEx, Dell, and more.

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Downloads August 24, 2012

The New Topics Worksheet

By WordofMouth.org Editor

All word of mouth starts with a topic of conversation — a simple, portable, repeatable idea that gets people talking.

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Blog July 20, 2012

The Word of Mouth Action Plan

By WordofMouth.org Editor

Create a complete word of mouth marketing plan using this worksheet’s eight simple steps.

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