This is a guest post from author, corporate director, and TED speaker Nilofer Merchant (a.k.a. the Jane Bond of Innovation). Purpose is arguably what distinguishes successful businesses with exponential impact from the rest. The Social Era has raised the visibility of this gap between what organizations do and the story they (try to) tell. Meaning…
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Nilofer Merchant is an author, corporate director and speaker based in Silicon Valley, California. She has gone from admin to CEO to board member of a NASDAQ-traded company along her 20 year career, gathering monikers such as "the Jane Bond of Innovation" along the way for her ability to guide Fortune 500 and startup companies through impossible odds. Nilofer is author of two strategy books and currently writes for the Harvard Business Review.
