This is a guest post from Jonah Berger, Marketing professor at the Wharton School at the University of Pennsylvania and New York Times bestselling author of “Contagious: Why Things Catch On.” See the original post this is adapted from and more like it on his blog. There’s a lot of excitement around viral. But it’s time to move…
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Jonah Berger is a Marketing professor at the Wharton School at the University of Pennsylvania, and author of the New York Times bestseller Contagious: Why Things Catch On. He consults from a variety of companies and organizations on how to generate word of mouth and help products, ideas, and behaviors catch on.
Is word of mouth better than advertising?
This is a guest post from Jonah Berger, Marketing professor at the Wharton School at the University of Pennsylvania and New York Times bestselling author of “Contagious: Why Things Catch On.” See the original post this is adapted from and more like it on his blog. People often wonder whether word of mouth is better than advertising. The…
