This is a guest post by marketing consultant, speaker, and author John Jantsch. The ideas in this post are drawn from his most recent work, The Commitment Engine — Making Work Worth It. Find more information at www.makingworkworthit.com. I use the idea of “hero” a fair amount when I talk about marketing stories. I don’t use…
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John Jantsch is a marketing consultant, speaker and author. His most recent work is The Commitment Engine – Making Work Worth It. Find more information at www.makingworkworthit.com.
