My friend Auren shared a great example of how every touch point matters and how, if you do it right, it gets amplified via social media. It all started when he left his Kindle on a plane. Then, he gets an email from United telling him they have it and are holding it until he can pick…
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Jeremy Epstein is VP/Marketing and Social Navigator at Sprinklr, the world’s leading enterprise Social Media Management System to help large organizations save time, mitigate risk, orchestrate activity, and use social data to grow their business. A committed WOM practitioner, Jeremy previously worked at Microsoft and ran an international community marketing-focused consulting firm.
United Airlines uses a little customer service to start big conversations
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How to make an invoice worth talking about
Last summer, everyone and their mother was reading, talking about, and forwarding me the great story about Peter Shankman and his Morton’s experience. It’s great, that’s for sure. Definitely remarkable. The “money” quote, in my opinion, was: Customer service is no longer about telling people how great you are. It’s about producing amazing moments in…
The CEO who wrote 30,000 thank you notes
You’re busy. I get it. It’s tough to take time out of your day for the things that may not be “essential.” But, what if you did? Are you busier than the CEO of a Fortune 500 company? What if you took the time to focus on acknowledging the people in your community who make…
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