These days, it’s simply not enough to manufacture a good product. Those are the table stakes. If you make an inferior product, no amount of marketing can save you from the painful truth that will spread faster than you can say, “tweet tweet.” That said, in categories with several high quality options, the winners like…
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Drew Neisser is the CEO of Renegade, the NYC-based social media and marketing agency that helps inspired clients cut through the nonsense to deliver genuine business growth. A long-time champion of non-traditional approaches he calls “Marketing as Service,” Drew blogs regularly for FastCompany.com, MediaPost, and TheDrewBlog.
How premium brands like Lexus, AmEx, and Apple are making profits by making love
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