This is a guest post from Drew McLellan, CEO and Top Dog at McLellan Marketing Group. See the original post this is adapted from and more like it on his blog. In the “good old days” you could control the messages generated by your company and about your company. Your CEO might be quoted in…
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Wall Street Journal calls Drew McLellan’s blog, DrewsMarketingMinute.com, "one of the ten blogs every entrepreneur should read." His passion is helping clients discover their story so they can create authentic love affairs with their customers. He's also an author, national speaker, and has owned his own marketing agency in the Midwest since 1995.
Is there a recipe for creating trust?
This is a guest post from Drew McLellan, CEO and Top Dog at McLellan Marketing Group. See the original post this is adapted from and more like it on his blog. We talk about the idea of creating trust every week with our clients. At my agency, MMG, we call this equation basic marketing math:…
5 ways to market if you don't have a lot of money
This is a guest post from Drew McLellan, CEO and Top Dog at McLellan Marketing Group. See the original post this is adapted from and more like it on his blog. No matter where I speak, who the audience is, or even the topic I am supposed to address, this same question comes up: How…
Handwritten notes are magic
This is a guest post from Drew McLellan, CEO and Top Dog at McLellan Marketing Group. See the original post this is adapted from and more like it on his blog. As I was speaking to a college class one night, and our conversation reminded me of this marketing tip. Handwritten notes are practically unheard…
Could being remarkable really be this simple?
This is a guest post from Drew McLellan, CEO and Top Dog at McLellan Marketing Group. See the original post this is adapted from and more like it on his blog. As you may know, I am a Disneyophile. I love the Disney parks, I love the Disney movies’ happy endings, and I love the…
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Creating love affairs: You can’t buy their love
This is a guest post from Drew McLellan, CEO and Top Dog at McLellan Marketing Group. See the original post this is adapted from and more like it on his blog. In our ongoing pursuit of creating love affairs with your customers, I wanted to share an experience. If you’re a regular reader of my…
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Someone has to hate your brand
This is a guest post from Drew McLellan, CEO and Top Dog at McLellan Marketing Group. See the original post this is adapted from and more like it on his blog. A brand (if it is going to be effective) has to be bold. It has to stand for something. It has to plant a…
Use word of mouth to score your next job
This is a guest post from Drew McLellan, CEO and Top Dog at McLellan Marketing Group. See the original post this is adapted from and more like it on his blog. Word of mouth sells products and services every day. In fact, 67% of consumers say that word of mouth is the #1 influencer of…
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