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About Chelsea Marti

Chelsea Marti is the Director of Social Media at Automatic Data Processing. With a background in driving social strategy for organizations from startup to Fortune 500, Chelsea thrives on building social media from the ground-up. A lover of learning, Chelsea gives back to the world via free teaching and pro bono social media consulting. When she’s not busy pounding the pavement with a quick jog, you can find Chelsea on LinkedIn and Twitter.

6 ways to kickstart a word of mouth program at a big brand

I once sat through a boring off-site meeting in San Francisco where a bunch of corporate buffs like myself — jammed like sardines into a hotel conference room (with amazing views we only witnessed over lunch) — endured two ridiculous days of life coaching. This life coach was to tell us about using our energy…

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9 Things to Share That Start Conversations

Use the examples in this guide to help inspire ways to make your message more portable and shareable.

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3 Must-Use Word of Mouth Marketing Tools

These tools will help you kick off any word of mouth campaign no matter what topic, industry, or budget.

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The Top Four Tips for Multiplying Your Word of Mouth

These tips can help you get your marketing to do more work without a lot of extra effort.

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10 Ways to Turn Around Negative Word of Mouth

The most effective ways to stop negative WOM with examples from Zappos, FedEx, Dell, and more.

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The New Topics Worksheet

All word of mouth starts with a topic of conversation — a simple, portable, repeatable idea that gets people talking.

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The Word of Mouth Action Plan

Create a complete word of mouth marketing plan using this worksheet’s eight simple steps.

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