This is a guest post from BJ Emerson, VP of Technology at Tasti D-Lite and co-author of The Tasti D-Lite Way: Social Media Marketing Lessons for Building Loyalty and a Brand Customers Crave. Competing online today means the numbers are out there for everyone to see. Fans, followers, likes, views, subscribers, comments, shares, and such…
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BJ Emerson is VP of Technology at Tasti D-Lite and co-author of The Tasti D-Lite Way: Social Media Marketing Lessons for Building Loyalty and a Brand Customers Crave. Considered a social loyalty pioneer in the industry, in 2010 he led the deployment of the first ever loyalty platform to feature an integration with Facebook, Twitter and Foursquare which has been recognized with a variety of industry awards. BJ was once named in Mashable’s Top 40 Brands on Twitter and the People behind Them and his projects were featured as case studies in 7 different books published in 2011 and provided the foreword to Location Based Marketing for Dummies.
