Easy ways to get more people to forward your message by word of mouth:
1> Ready-to-forward email
2> Ready-to-share graphics
3> Instant sharing forms
4> A simple message
5> A clear action
1> Ready-to-forward email
Email is easiest way to spread word of mouth. Nothing goes farther, faster. Put everything in a simple, uncluttered message that can be forwarded from friend to friend. Test it to makes sure it can get forwarded many times without becoming unreadable.
2> Ready-to-share graphics
People are more likely to blog about you if you give them an attractive graphic that makes their site look better. Create graphics in a variety of sizes that will fit any web page, and give instructions where to link it to. You win big if they include your graphic on the permanent sidebar of their site instead of in a single post.
3> Instant sharing forms
Make sure fans can send a message in just one or two clicks. Make it easy for them to share it on all the most popular websites, blogs, and social networks. You need a tell-a-friend form and a "share this" button on every page of your web site. (There are instant, free plug-ins that make this easy.)
4> A simple message
Never forget the Telephone Game, where you whisper a message from friend to friend and it gets all messed up. Your word of mouth message has to be simple to say, simple to remember, and simple to understand. You can get everything else right, but still get no word of mouth if the message is too complicated. Pick one good thing to talk about.
5> A clear action
The word of mouth doesn’t help if the recipient doesn’t know what to do. Create an ultra clear next step so the enthusiasm translates into sales. Have a memorable web address, a coupon to print, a message to forward, or a form to fill out.
