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“A World Without Surprise” — a manifesto building on the ideas from Andy Nulman’s latest, Pow! Right Between the Eyes: Profiting from the Power of Surprise
Andy Nulman — a brilliant marketer, entrepreneur, and “Prince of POW!” — uses his latest book to show us how to harness the power and potential of surprise marketing.
In this amazing manifesto, Andy offers a poetic preview to the unsung and underutilized power of surprise in modern-day business. Here’s a taste:
In a world without Surprise
No more “Can’t believe my eyes!”
What you’d see is truly—only—what you’d get
Life would plod along as planned
All supply and no demand
Muffled colors, dreary skies
In a world with no Surprise
Check out the manifesto: Click here
And in true surprise marketer fashion, Andy sent along a little bonus for GasPedal Book Club participants: “The Surprise Test” — a scientific exam designed to unlock and evaluate an individual’s Surprise Factor. It’s 12 questions of surprise soul-searching designed by the renowned Karolinska Institutet in Stockholm, Sweden.
Take the exam: Click here
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