This is a guest post from Andy Sernovitz — CEO of WordofMouth.org and New York Times bestselling author of “Word of Mouth Marketing: How Smart Companies Get People Talking.” See the original post this is adapted from and more like it on his blog.
There are a lot of air-conditioning repair companies. They are all fighting for the same customers.
It’s a tough fight. Ad by ad, flyer by flyer, referral by referral.
But this kind of action (consistently applied) is a knockout punch:
What are you doing to guarantee that you are the must-call company?
About Andy Sernovitz
Andy Sernovitz builds organizations that help people help each other. His company, GasPedal, builds peer-to-peer communities for people leading meaningful change at the world’s biggest companies, including SocialMedia.org and SocialMedia.org Health. He wrote the best-selling book Word of Mouth Marketing, which teaches you how to earn the respect and recommendation of your customers.
