How Farmers Insurance Group is measuring social media ROI

Our sister brand SocialMedia.org hosts the incredible BlogWell: How Big Brands Use Social Media conference series — and their next one is coming up in Chicago on July 18.

BlogWell events are all about how big brands use social media. No agencies, no startups — just big companies sharing what they’ve learned. You’ll get practical, how-to advice on developing your social strategy, scaling your program, driving sales, engaging internal and external audiences, and measuring it all.

You’ll ask questions, discover new ideas, and learn how to make your social media program phenomenal — all in one fantastic afternoon for just $250.

As a preview, check out this great presentation from Farmers Insurance Group’s Ryon Harms at BlogWell San Francisco:

Tags: BlogWell, Case Studies, facebook, Facebook marketing, farmers insurance, insurance, local reps, measurement, metrics, roi, ryon harms, social media, social media training