ModCloth is known for listening to their customers when deciding what clothing and accessories to offer — they call it “democratizing the fashion industry.” But with limited stock of a lot of their stuff, they often sell out of popular products fast. Other companies just say sorry, but ModCloth turns a potential disappointment into an…
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WOM Tip #209: Don’t let “Sold Out” be the last word
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The drug of content
This is a guest post from Mitch Joel — President, Twist Image and author of “Six Pixels of Separation.” His new book “CTRL ALT Delete” was released in May 2013. See the original post this is adapted from and more like it on his blog. At what point will the proverbial levee break? Marketers are busy…
“Tasti” tips for creating loyal customers with Tasti D-Lite’s BJ Emerson
This is a guest post from Dave Kerpen — CEO of Likeable Local, chairman and former CEO of Likeable Media, and author of “Likeable Business: Why Today’s Consumers Demand More and How Leaders Can Deliver.” See the original post this is adapted from and more like it on his blog. In this episode of my weekly…
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WOM Tip #234: Make people ask “Why?”
Lots of fundraisers for charities and non-profits are pretty upfront — 5K fun runs, bake sales, and car washes, for example, aren’t that unusual. But what does it mean if your yard is covered in plastic pink flamingos that weren’t there the night before? One high school used “flocking” to earn money for their after…
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