With over 500 beers from 40 different countries, World of Beer wants their customers to try as many of them as possible. So to encourage them to try new stuff, this bar makes their loyal customers feel very important. For example, Word of Beer fans get a club T-shirt for every 50 new beers they…
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Can community be automated?
This is a guest post from Spike Jones — Group Director of Engagement at WCG and co-author of the book Brains on Fire: Igniting Powerful, Sustainable Word of Mouth Movements. See the original post this is adapted from and more like it on his blog. In our rush to scale social and plug it into…
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Practicality is the enemy of impact
This guest post is from Andy Nulman — President of Just for Laughs and author of “Pow! Right Between the Eyes: Profiting from the Power of Surprise.” See the original post this was adapted from and more like it on his blog. I once spoke at a conference gathering of Quebec’s Young Chamber of Commerce Groups. The…
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3 ways to earn word of mouth with captive audiences
[Welcome back to our Word of Mouth Marketing Lessons newsletter. This is text from the great issue all of our email subscribers just received. Sign yourself up using this handy form.] People in airport terminals, waiting rooms, and long lines all have one thing in common: they’re stuck there. But great word of mouth marketers…
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