[Welcome back to our Word of Mouth Marketing Lessons newsletter. This is text from the great issue all of our email subscribers just received. Sign yourself up using this handy form.] People love talking about those rare moments when companies make someone’s day or, even better, when they save the day. It’s all about the…
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WOM Tip #312: Great partnerships help you create once-in-a-lifetime experiences
As cool as it might be to give your customers that one fantastic experience they’ll never forget, it can be hard to pull it off with limited resources or a small budget. But the good news is you don’t have to do it alone. In fact, partnering with other companies to make something awesome happen…
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Podcast: Ryan Holiday and Mitch Joel on building buzzworthy brands from the ground up
According to Ryan Holiday, businesses like Airbnb, Facebook, Twitter, and Dropbox are pulling off a different kind of marketing that sidesteps traditional advertising and looks internally instead to make their stuff more buzzworthy while making their businesses better. In his book Growth Hacker Marketing: A Primer on the Future of PR, Marketing, and Advertising, Ryan…
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How to turn a bad review into a better review
This is a guest post from Andy Sernovitz — CEO of WordofMouth.org and SocialMedia.org and New York Times bestselling author of “Word of Mouth Marketing: How Smart Companies Get People Talking.” We all get bad reviews. No matter how hard you try, you’re going to screw up a job every so often. So what do…
Barrier of entry
This is a guest post from Spike Jones — SVP, Managing Director SW Region at Edelman Digital and co-author of the book Brains on Fire: Igniting Powerful, Sustainable Word of Mouth Movements. See the original post this is adapted from and more like it on his blog. One of my favorite lessons from the Brains…
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