Repeatable word of mouth topics are simple and focused. Try to put too many ideas out there and your message will get lost. That was the lesson EMC Corporation learned when they realized they had too many social media accounts sharing too many different messages. EMC Corporation Senior Social Media Manager Thom Lytle says it…
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How a “Do Not Disturb” sign created buzz
This guest post is from Andy Nulman — President of Just for Laughs and author of “Pow! Right Between the Eyes: Profiting from the Power of Surprise.” See the original post this was adapted from and more like it on his blog. As per my post about Alan Webber’s Rules of Thumb book, one of my favorites…
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Beloved companies deliberately build a culture of belief
This is a guest post from Jeanne Bliss — customer experience expert and author of “I Love You More Than My Dog.” See the original post this is adapted from and more like it on her blog. Beloved companies believe their customers. It’s the intent and motivation — the “what” and “why” behind decisions that bond…
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WOM Tip #376: “Buzzworthy” doesn’t always mean “sexy”
Most professional hockey teams have professional dance teams perform in between periods. But the Iowa Wild hockey team traded in their traditional half-time entertainment for high school bands, dancers, and cheer teams. Photo from Insight Advertising Why this is a remarkable idea: Schools are great word of mouth engines. Schools will tell their students, the…
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WOM Tip #352: Weird feedback is remarkable feedback
The Standard Hotels, a quirky hotel line across the country, gets some even quirkier feedback from their customers. To make the most of it, they created a calendar with each month representing some of the weirdest comments they’ve gotten from guests in the past. Photo from Cool Hunting. In The Standard Hotels’ “A Year of…