3:50 — Cale Johnson introduces Costco‘s Senior Director of Corporate Marketing, Robin Ross. 3:51 — Trick question: Have you seen the new Costco commercial? They don’t exist. Costco runs on a business model that is fueled on Word Of Mouth Marketing. 3:52 — We are getting a brief history of Costco. 5:53 — Why WOM?…
Spike Jones: How to create a fan community
10:15 — Cale Johnson introduces WCG‘s Group Director of Engagement, Spike Jones. 10:16 — 10:16 — 10:17 — Austin is the greatest place on earth. 10:18 — Community – The most misunderstood word on the internet. 10:19 — Just because you throw up a site or get some likes on Facebook doesn’t mean you have…
Word of Mouth Tip #39: Be different
A core component of word of mouth is the element of being fundamentally, astonishingly, remarkably different. Seth Godin described it best when laying out his Purple Cow manifesto for Fast Company: While driving through France a few years ago, my family and I were enchanted by the hundreds of storybook cows grazing in lovely pastures…
Spike Jones: How to Create a Fan Community — live from Word of Mouth Supergenius
9:35 — Bergen Anderson introduces Fleishman-Hillard’s Spike Jones. 9:36 — Let’s talk a little about this shiny object called social media. 9:37 — Social media is both online and offline. But word of mouth is what we’re here to talk about. 9:37 — WOM is the parent of social media. Social media is only a…