Come to BlogWell: How Big Brands Use Social Media on February 2 in Austin to hear Toyota, REI, Texas Instruments, Kellogg’s, and more share case studies in corporate social media. You’ll learn how to get started, get past roadblocks, and make your social media program phenomenal — in one afternoon, for just $250. You’ll get…
Free chapter and 10 signed copies from Emanuel Rosen’s newly revised book: The Anatomy of Buzz Revisited
Next up in our Word of Mouth Book Club series is Emanuel Rosen’s The Anatomy of Buzz Revisited: Real-life Lessons in Word-of-Mouth Marketing. Emanuel’s original is a pillar publication in the word of mouth industry, and this revised version contains a dozen new chapters. In the chapter we’re giving away, Emanuel explains how to transform…
Share this great chapter from Emanuel Rosen’s revised book
Check out the great ideas from this chapter and then share it with a friend! “Active Seeding” — Chapter 14 from Emanuel Rosen’s newly revised book, The Anatomy of Buzz Revisited: Real-life Lessons in Word-of-Mouth Marketing In this chapter, Emanuel explains how to transform a good marketing campaign into an incredible one through controlled releases…
Share Andy Nulman’s amazing manifesto with a friend and win one of 10 signed copies of his new book
Next up in our Word of Mouth Book Club series is Andy Nulman’s Pow! Right Between the Eyes: Profiting from the Power of Surprise. Andy is a brilliant marketer, entrepreneur, and sole owner of the title, “Prince of Pow!” His book is an eye-opening look at the power and potential of surprise marketing. We’re sharing…
From the book: New word of mouth case study on FreshBooks
One of the biggest additions to the new edition of the best-selling book, Word of Mouth Marketing: How Smart Companies Get People Talking, is the five new case studies of brilliant word of mouth marketing from Dell, Potbelly, FreshBooks, Microsoft, and Levenger. We’re highlighting a different case study each day this week, continuing with FreshBooks…
TED and the art of loyalty
This is a guest post from Mitch Joel — President, Twist Image and author of “Six Pixels of Separation.” His new book “CTRL ALT Delete” was released in May 2013. See the original post this is adapted from and more like it on his blog. People don’t like to admit just how addicted they are to…