Search results: book club

Transforming Scholastic Book Clubs Customers into Brand Ambassadors — live from BlogWell

Come to BlogWell: How Big Brands Use Social Media on February 2 in Austin to hear Toyota, REI, Texas Instruments, Kellogg’s, and more share case studies in corporate social media. You’ll learn how to get started, get past roadblocks, and make your social media program phenomenal — in one afternoon, for just $250. You’ll get…

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Free chapter and 10 signed copies from Emanuel Rosen’s newly revised book: The Anatomy of Buzz Revisited

Next up in our Word of Mouth Book Club series is Emanuel Rosen’s The Anatomy of Buzz Revisited: Real-life Lessons in Word-of-Mouth Marketing. Emanuel’s original is a pillar publication in the word of mouth industry, and this revised version contains a dozen new chapters. In the chapter we’re giving away, Emanuel explains how to transform…

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Share this great chapter from Emanuel Rosen’s revised book

Check out the great ideas from this chapter and then share it with a friend! “Active Seeding” — Chapter 14 from Emanuel Rosen’s newly revised book, The Anatomy of Buzz Revisited: Real-life Lessons in Word-of-Mouth Marketing In this chapter, Emanuel explains how to transform a good marketing campaign into an incredible one through controlled releases…

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Share Andy Nulman’s amazing manifesto with a friend and win one of 10 signed copies of his new book

Next up in our Word of Mouth Book Club series is Andy Nulman’s Pow! Right Between the Eyes: Profiting from the Power of Surprise. Andy is a brilliant marketer, entrepreneur, and sole owner of the title, “Prince of Pow!” His book is an eye-opening look at the power and potential of surprise marketing. We’re sharing…

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From the book: New word of mouth case study on FreshBooks

One of the biggest additions to the new edition of the best-selling book, Word of Mouth Marketing: How Smart Companies Get People Talking, is the five new case studies of brilliant word of mouth marketing from Dell, Potbelly, FreshBooks, Microsoft, and Levenger. We’re highlighting a different case study each day this week, continuing with FreshBooks…

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TED and the art of loyalty

This is a guest post from Mitch Joel — President, Twist Image and author of “Six Pixels of Separation.” His new book “CTRL ALT Delete” was released in May 2013. See the original post this is adapted from and more like it on his blog. People don’t like to admit just how addicted they are to…

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Everyone needs a Jewish mother

This is a guest post from Larry Smith, founder of SMITH Magazine, the home of the Six-Word Memoir project. In 2006, I did something that was by all objective measures of questionable judgment: I quit a great magazine career to start a web magazine. I called it SMITH in honor of my grandfather Morris Smith…

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Scholastic: Building Brand Ambassadors — Live from BlogWell

Coverage of this session by SAP’s Sylvia Santelli. Follower her on Twitter at @SylviaSant. 2:10 — Bergen Anderson introduces Scholastic’s Digital Publicist, Ivy Li and Senior Manager of Internal Communications & Social Media, Morgan Baden. 2:10 — Ivy and Morgan start off the session sharing that Scholastic Book Clubs has been sharing content for 61 years….

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Featured Downloads

9 Things to Share That Start Conversations

Use the examples in this guide to help inspire ways to make your message more portable and shareable.

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3 Must-Use Word of Mouth Marketing Tools

These tools will help you kick off any word of mouth campaign no matter what topic, industry, or budget.

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The Top Four Tips for Multiplying Your Word of Mouth

These tips can help you get your marketing to do more work without a lot of extra effort.

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10 Ways to Turn Around Negative Word of Mouth

The most effective ways to stop negative WOM with examples from Zappos, FedEx, Dell, and more.

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The New Topics Worksheet

All word of mouth starts with a topic of conversation — a simple, portable, repeatable idea that gets people talking.

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The Word of Mouth Action Plan

Create a complete word of mouth marketing plan using this worksheet’s eight simple steps.

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