Use the examples in this guide to help inspire ways to make your message more portable and shareable.
Read MoreThese tools will help you kick off any word of mouth campaign no matter what topic, industry, or budget.
Read MoreThe most effective ways to stop negative WOM with examples from Zappos, FedEx, Dell, and more.
Read MoreAll word of mouth starts with a topic of conversation — a simple, portable, repeatable idea that gets people talking.
Read MoreCreate a complete word of mouth marketing plan using this worksheet’s eight simple steps.
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[…] The blog talked about Mini’s servers who went haywire and sent 100s of emails to a batch of their customers risking customer trust and requiring a mass apology. Instead of a simple email apologizing for the mass email, they spammed their subscribers by sending them a can of Spam, chocolate roses and duct tape to fix things with an apology letter explaining the glitch and asking forgiveness. Check out the picture here. […]