This is a guest post from Andy Sernovitz — CEO of WordofMouth.org and SocialMedia.org and New York Times best-selling author of “Word of Mouth Marketing: How Smart Companies Get People Talking.” Advertising is the cost of being boring. With a remarkable product or service, you can get your customers to talk about you for free….
Tag Archives: word of mouth
How one word makes you WOM-worthy
This guest post is from Jeremy Epstein, VP of Marketing and Social Navigator at Sprinklr. I just signed up for a Simple bank account. It is a great concept in terms of serving mobile-empowered, tech savvy customers. Unfortunately, the initial experience has been anything but simple for me. Too many hoops to go through to receive…
Sometimes, the best content is given away
This is a guest post from Spike Jones — Group Director of Engagement at WCG and co-author of the book Brains on Fire: Igniting Powerful, Sustainable Word of Mouth Movements. See the original post this is adapted from and more like it on his blog. Content is king. Or maybe it’s queen. It might even…
WOM Tip #198: Be an advocate for your customers
Fantastic customer service is a huge opportunity for word of mouth marketing. Show them you care, and they’ll appreciate you and talk about you. But what if you took that kind of service one step further by becoming an advocate for your customers? Phone system provider Grasshopper does just that with their “Tell Us Your…
Video: How to measure word of mouth
MotiveQuest CEO David Rabjohns teaches you how to track, measure, and learn from your word of mouth.
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Framing the 5 Customer Experience Competencies
This is a guest post from Jeanne Bliss — customer experience expert and author of “I Love You More Than My Dog.” See the original post this is adapted from and more like it on her blog. To make customer experience stick as part of your operation, you need an organized and phased approach for integrating customer experience…
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Articles
- 50 small things to help improve your customer service
- The fallacy of community
- The 8 essential word of mouth training books
- How to spread word of mouth with video content
- WOM Tip #160: Make your swag more useful
- 3 inexpensive ways to earn word of mouth from big talkers and celebrities
- WOM Tip #225: If your office is raving about it, your customers will too
- Video: How Walgreens connects employees with online communities
- Meet in the middle
- Why no business is too boring for word of mouth
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Bridgette Cude: Thanks, Rob! -Bridgette at WordofMouth.org...
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Rob: That is great! It could've been even better if s...
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Dawn R: Mitch, Generally I read and find your short ess...
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- Chicago Business Referral Network: [...] How to spread word of mouth by doing the rig...