Tag Archives: wom

Framing the 5 Customer Experience Competencies

This is a guest post from Jeanne Bliss — customer experience expert and author of “I Love You More Than My Dog.” See the original post this is adapted from and more like it on her blog. To make customer experience stick as part of your operation, you need an organized and phased approach for integrating customer experience…

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Video: How to start word of mouth with no budget

Saul Colt offers a bunch of tips and techniques to create buzz with brains, not bucks.

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How TalentGrow sent a holiday gift worth talking about

This guest post is from Jeremy Epstein, VP of Marketing and Social Navigator at Sprinklr. Let’s be honest. Most holiday gifts are lame. (Like you need another basket of fruit or a card that has a generic “Happy Holidays” on it.) I’d rather skip it. If you’re going to do something, do something “remarkable” and do…

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Getting your biggest influencer talking: Helping your CEO use Twitter

This is a guest post from Ferg Devins, Chief Public Affairs Officer at Molson Coors in Canada. We’ve welcomed a new President and CEO to Canada at Molson Coors, Stewart Glendinning. Interestingly enough he had a Twitter profile established when he arrived but it had little to no activity. When he started with us, Stewart was truly intrigued…

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How LasikPlus creates a first-rate customer experience

This guest post is from Jeremy Epstein, VP of Marketing and Social Navigator at Sprinklr. I got back from a trip to the West Coast and was frantically looking for my favorite pair of glasses. The red eye had worn me out and I had taken them off (replacing them with another pair) for the flight….

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Helping 1,000 people in one year to build a business

This guest post is from Jeremy Epstein, VP of Marketing and Social Navigator at Sprinklr. I’ve long believed that one of the best ways to build your brand (be it personal or corporate) is to focus on the needs of others. If you do that, you earn trust — which is an asset that comes back…

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Every mistake is an opportunity for surprise and delight

This is a guest post from Dave Kerpen — CEO and co-founder of Likeable Media and New York Times best-selling author. This post has been adapted from Dave’s book Likeable Business: Why Today’s Consumers Demand More and How Leaders Can Deliver. To get customers talking about your company, you need to give them something to talk about….

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Featured Downloads

Free Download: 9 Things to Share That Start Conversations

If you want people to spread word of mouth, you have to make your message portable. But even if your…

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Three Must-Use Word of Mouth Marketing Tools

These tools will help you kick off any word of mouth campaign no matter what topic, industry, or budget.

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The Top Four Tips for Multiplying Your Word of Mouth

These tips can help you get your marketing to do more work without a lot of extra effort.

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10 Ways to Turn Around Negative Word of Mouth

The most effective ways to stop negative WOM with examples from Zappos, FedEx, Dell, and more.

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The New Topics Worksheet

All word of mouth starts with a topic of conversation — a simple, portable, repeatable idea that gets people talking.

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The Word of Mouth Action Plan

Create a complete word of mouth marketing plan using this worksheet’s eight simple steps.

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