Tag Archives: This American Life

Trust is earned when things go wrong

Radio show This American Life discovered that one of its most popular episodes ever was full of fabrications. It was downloaded 888,000 times. Most newspapers might have buried a 2-sentence correction somewhere, and most TV and radio stations would have done nothing. What did TAL do? They pulled the show. Then they devoted an entire…

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Use the examples in this guide to help inspire ways to make your message more portable and shareable.

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