A September 2008 Cone Business in Social Media study concludes that 60% of Americans use social media, and of those, nearly 60% engage with companies on social sites—one in four of which interact with companies more than once per week. The study goes on to reveal that a whopping 93% of social media users believe…
Tag Archives: social media
WOM Research
February 4, 2009
Word of mouth research: 59% of social media users interact with companies on social media sites
WOM Research
January 23, 2009
Word of mouth research: Study shows word of mouth tops all benefits of online communities
Increasing word of mouth is the greatest value of online communities according to a survey by Beeline Labs, Deloitte and the Society for New Communications Research of more than 140 businesses and nonprofits using social media. Respondents selected “improved word of mouth” as the primary benefit of social media, followed by increasing brand awareness, discovering…
WOM Research
January 21, 2009
Word of mouth research: Bargain hunting is increasingly a social event
Nearly 30% of online consumers cite some form of link forwarding, peer comments or social sites as the best way to find out about deals or discounts online—a source which two years ago wasn’t even considered by merchants as a viable traffic stream. That’s according to a Guidance survey of 1,000 online consumers highlighted in…
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Uncategorized
January 14, 2009
BlogWell Chicago, Jan. 22: Hear Corporate Blogging Success Stories
Eight brand new case studies on how big businesses do social media Come to BlogWell on January 22 in Chicago where you'll hear eight case studies on how large corporations are successfully participating in social media – all for $200. BlogWell is the only conference where social media executives from large companies come together to…
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WOM Research
January 8, 2009
Word of mouth research: Majority of CEOs cite WOM as the fastest growing source of impact on business reputation
Word of mouth and social media represent keys to success for a large number of CEOs, according to the 2008 CEO Survey by PRWeek and Burson-Marsteller. Mark J. Penn, President of Burson-Marsteller said of the survey, "CEOs should understand that many of their stakeholders are active users of social media and it can be an…
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WOM Research
January 6, 2009
Word of mouth research: Social media is now mainstream
Global participation in social media is at an all-time high according to the Universal Mccann International Social Media Research Wave 3 report. The 2008 study covers 17,000 internet users in 29 countries. Beginning with the first report in 2006, the study shows how social media has grown to the point where many forms of social…
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WOM Research
December 30, 2008
Word of mouth research: Social media participation sees significant jump
According to Forrester’s Social Technographics Profile 2008 study, social media experienced a significant jump in participation from Q2 2007 to Q2 2008. The current numbers show that nearly 70% of online users are considered “spectators” of social media, 37% are considered “critics” and 21% are now considered creators. In fact, the only category to see…
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WOM Research
December 24, 2008
Word of mouth research: Word of mouth is the #1 driver of purchase decisions
More than 55% of web users said word of mouth “influences me very strongly” in an October 2008 poll by Rubicon Consulting. Personal advice from friends and online comments by users were the top two drivers when making purchase decisions, beating out other influencers such as news articles, editor reviews, information from the company and…
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