Tag Archives: social media

Video: How Whole Foods Market’s customers inspire word of mouth on Pinterest

“It’s not all about us,” says Director of Social Media and Digital Marketing Natanya Anderson as she explains why Whole Foods Market’s approach to Pinterest focuses on their customers’ passions and values — not the company. By listening to their customers for inspiration, Whole Foods can curate content on Pinterest that’s relevant and sharable. She…

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WOM Tip #405: Make fixing your mistakes a big deal

Negative feedback isn’t always a bad thing. Sometimes it presents a great opportunity to do something remarkable for your customers. For example, when Chef Boyardee got rid of their cans with pop-top lids to save a little money, they didn’t realize it would be such a disappointment to their fans. But after bringing back the…

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Video: How Microsoft uses storytelling to earn word of mouth

“Welcome to Nobody Cares, population: six billion.” That’s Microsoft Social Media Manager Rob Wolf explaining one of the reasons why it’s difficult to get customers to share your message: If you don’t know what they find interesting, you’re not going to get their attention. How does Microsoft get them to care? Storytelling — because Microsoft…

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Video: How likely are your social media fans to refer you to a friend?

You’ve probably already heard of the Net Promoter Score (NPS), a metric based on the simple question, “How likely are your customers to recommend your company to their friends and families?” It’s helped companies determine how they’re doing through their customers’ eyes for years. But where does NPS fit in with social media? According to…

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Why useful is remarkable

[Welcome back to our Word of Mouth Marketing Lessons newsletter. This is text from the great issue all of our email subscribers just received. Sign yourself up using this handy form.] We love viral stunts and funny ads as much as the next person. But there’s a more sustainable way to get your customers to…

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Video: How USAA built buzz for an internal training program

Company training programs aren’t usually that exciting — even less exciting, an email announcing new company policies. So when USAA rolled out their new initiative to get everyone in the company involved in social media, they didn’t do it the traditional way. Instead, USAA Director of Social Communities and Advocacy Julie Finlay says they created…

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Video: How RadioShack fueled word of mouth during the Super Bowl

Social media is a noisy place during the Super Bowl. Every commercial has a hashtag, every armchair quarterback has an opinion to tweet, and everyone’s trying to stay on top of what’s trending. According to Cosmin Ghiurau, Director of Social Media Marketing for RadioShack, they planned to beat the noise with a social media command…

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Video: How BMW turns fans into brand advocates

Have you ever had a fan wear so much of your branded clothing that it looks like they work for your company? What about a fan that could tell what year your product was made by its smell? BMW does. And they decided to do something for these fans that would turn them into loyal…

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Featured Downloads

Download: “The Difference Map” by Bernadette Jiwa

We’re big fans of author of The Fortune Cookie Principle and TEDx speaker Bernadette Jiwa, who says that good marketing…

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The first chapter of “The Social Media Side Door” by Ian Greenleigh

Ian reveals the best ways to earn the attention of influential people using social media channels.

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9 Things to Share That Start Conversations

Use the examples in this guide to help inspire ways to make your message more portable and shareable.

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3 Must-Use Word of Mouth Marketing Tools

These tools will help you kick off any word of mouth campaign no matter what topic, industry, or budget.

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The Top Four Tips for Multiplying Your Word of Mouth

These tips can help you get your marketing to do more work without a lot of extra effort.

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10 Ways to Turn Around Negative Word of Mouth

The most effective ways to stop negative WOM with examples from Zappos, FedEx, Dell, and more.

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