Tag Archives: social media
Blog April 11, 2013

Don’t forget to be human

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This is a guest post from Mitch Joel — President, Twist Image and author of “Six Pixels of Separation.” His new book “CTRL ALT DEL” comes out in May 2013. See the original post this is adapted from and more like it on his blog. Technology makes it easy to… Say “no.” Ignore somebody. Speak your…

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Blog April 4, 2013

Bridging the traditional/social gap with WOM

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This is a guest post from Spike Jones — Group Director of Engagement at WCG and co-author of the book Brains on Fire: Igniting Powerful, Sustainable Word of Mouth Movements. See the original post this is adapted from and more like it on his blog. There are many things that fascinate me about the communications…

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Blog March 28, 2013

Moving people creates movements

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This is a guest post from Mitch Joel — President, Twist Image and author of “Six Pixels of Separation.” His new book “CTRL ALT DEL” comes out in May 2013. See the original post this is adapted from and more like it on his blog. What is art? It’s a question that has been asked for…

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Blog, Case Studies, Videos March 15, 2013

Video: How Life Technologies encouraged employees to engage in online word of mouth

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Just because an employee isn’t on your social media team doesn’t mean he or she can’t participate and add value to your online conversations. But many of them hesitate to take part because they’re afraid of doing it wrong. Instead of missing out on this great resource, why not give them the training and the…

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Blog, Case Studies, Videos February 15, 2013

Video: How Mattel got fans voting for Barbie for president without traditional advertising

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As a celebrity, Barbie has to stay culturally relevant. As an icon, she has to represent girls doing amazing things. That’s why it seemed natural that she would run for president last year. But to make this one-off campaign into continually engaging content, Mattel turned to social media. Social Media Managers Travis Harding and Jessica…

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Blog February 14, 2013

Don’t suck.

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This is a guest post from Mitch Joel — President, Twist Image and author of ”Six Pixels of Separation.” His new book “CTRL ALT DEL” comes out in May 2013. See the original post this is adapted from and more like it on his blog. Are you worried about bad customer reviews online? Don’t suck. Social media won’t save you if your…

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Blog February 13, 2013

Getting your biggest influencer talking: Helping your CEO use Twitter

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This is a guest post from Ferg Devins, Chief Public Affairs Officer at Molson Coors in Canada. We’ve welcomed a new President and CEO to Canada at Molson Coors, Stewart Glendinning. Interestingly enough he had a Twitter profile established when he arrived but it had little to no activity. When he started with us, Stewart was truly intrigued…

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Blog, Books, Downloads December 21, 2012

Free download: Excerpt from “Likeable Business” by Dave Kerpen

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According to Dave Kerpen, CEO and Co-Founder of Likeable Media and New York Times best-selling author, if you want to be successful, you have to learn to listen — even if you have a lot to say. As a guy who is full of ideas and insights himself, Dave understands why it’s hard for leaders…

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Featured Downloads
Blog May 24, 2013

Free Download: 9 Things to Share That Start Conversations

By WordofMouth.org Editor

If you want people to spread word of mouth, you have to make your message portable. But even if your…

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Blog May 10, 2013

Three Must-Use Word of Mouth Marketing Tools

By WordofMouth.org Editor

These tools will help you kick off any word of mouth campaign no matter what topic, industry, or budget.

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Blog April 26, 2013

The Top Four Tips for Multiplying Your Word of Mouth

By WordofMouth.org Editor

These tips can help you get your marketing to do more work without a lot of extra effort.

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Articles January 11, 2013

10 Ways to Turn Around Negative Word of Mouth

By WordofMouth.org Editor

The most effective ways to stop negative WOM with examples from Zappos, FedEx, Dell, and more.

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Downloads August 24, 2012

The New Topics Worksheet

By WordofMouth.org Editor

All word of mouth starts with a topic of conversation — a simple, portable, repeatable idea that gets people talking.

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Blog July 20, 2012

The Word of Mouth Action Plan

By WordofMouth.org Editor

Create a complete word of mouth marketing plan using this worksheet’s eight simple steps.

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