This is a guest post from Jay Baer — social media and content strategist and author of “Youtility: Why Smart Marketing is About Help not Hype.” See the original post this is adapted from and more like it on his Convince & Convert blog. How social matches company culture Natanya Anderson has a lot on…
Tag Archives: social media
Blog
June 11, 2015
How Cabela’s uses social to turn customers into friends
By Jay Baer
“Authenticity experts,” customer love, and making friends are all part of Cabela’s word of mouth strategy. In this post, Youtility author Jay Baer shares insights from the company’s Social Media Manager, Adam Buchanan. He talks about Cabela’s team, why they’re all about passionate volunteers, and how they’re building a community.
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Blog
May 22, 2015
How Burger King brought back Chicken Fries and gave their customers the credit
Burger King knew they had a potential word of mouth opportunity on their hands when they saw a BuzzFeed article featuring their discontinued Chicken Fries was gaining traction. Their customers were demanding a comeback, and to deliver it, Burger King decided to let their fans take the lead. Director of Digital Marketing and Social Media…
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Blog
May 13, 2015
How Life Time Fitness wins fans with unplanned social content
By Jay Baer
This is a guest post from Jay Baer — social media and content strategist and author of “Youtility: Why Smart Marketing is About Help not Hype.” See the original post this is adapted from and more like it on his Convince & Convert blog. Trust the locals Tony Saucier is the Director of Social Media…
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Video: Why HGTV’s broadcasting company took advice from Vanilla Ice on improving their customers’ experience
“Stop, collaborate, and listen.” You know the song. You know the hit 90’s rapper. But did you know that these Vanilla Ice lyrics inspire how Scripps Networks, the company behind HGTV, listens to their customers? Keeping track of your customers’ conversations is a huge part of word of mouth marketing, and social media has made…
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Blog, newsletter
January 13, 2015
3 ways to find your word of mouth topic
[Welcome back to our Word of Mouth Marketing Lessons newsletter. This is text from the great issue all of our email subscribers just received. Sign yourself up using this handy form.] What do you want people to talk about when they talk about your business? It’s a simple question that’s sometimes hard to answer. But…
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Video: How Olive Garden made their social media presence about their customers — not marketing
For a lot of people, social media is a direct line to a company’s customer service. But what happens when that company uses social media as just another place to advertise? According to Justin Sikora, Olive Garden’s Director of Brand Building and Public Relations, that promotion-focused strategy was leaving their customers ignored and upset. To…
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Video: How ConAgra Foods makes product decisions by listening to their fans
When ConAgra Foods removed their Chef Boyardee pop-top cans from the shelves, they didn’t realize it would be such a big deal to their fans. But according to PR and Social Media Manager Amy Morgan, the complaints came in almost immediately — and it wasn’t just people on Facebook. They were also getting calls and…
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