Tag Archives: reviews

Customer experience competency: Customer listening

This is a guest post from Jeanne Bliss — customer experience expert and author of “I Love You More Than My Dog.” See the original post this is adapted from and more like it on her blog. Every day customers tell you about what’s broken and what’s getting in the way of their wanting to…

Read More 0 Comments

WOM Tip #224: Join the conversation in your own way

A lot of marketers have some anxiety about jumping in on popular conversations to get attention for their business: What if we just look opportunistic? What if we don’t have anything to add? But using what people are already talking about is one of the easiest ways you can earn word of mouth — you…

Read More 0 Comments

4 tips for a great customer feedback form

[Welcome back to our Word of Mouth Marketing Lessons newsletter. This is text from the great issue all of our email subscribers just received. Sign yourself up using this handy form.] Feedback forms are the unsung heroes of word of mouth. They’re one of the best ways your customers can tell you how to make…

Read More Comments Off

When am I going to review this backpack?

This is a guest post from Andy Sernovitz — CEO of WordofMouth.org and SocialMedia.org and New York Times bestselling author of “Word of Mouth Marketing: How Smart Companies Get People Talking.” See the original post this is adapted from and more like it on his blog. I’ve had it for years. It’s as good as new, after non-stop…

Read More Comments Off

Be nice when you say bad things online

This is a guest post from Mitch Joel — President, Twist Image and author of “Six Pixels of Separation.” His new book “CTRL ALT Delete” was released in May 2013. See the original post this is adapted from and more like it on his blog. Is anyone still willing to argue that consumer reviews are not…

Read More Comments Off

“Fake It Till You Make It: Reputation, Competition, and Yelp Review Fraud” by Michael Luca and Georgios Zervas

One star in the world of Yelp and Trip Advisor can mean the difference between attracting new customers or losing them to your competitors. That’s made a lot of companies desperate. So desperate, that some businesses are taking shortcuts to positive reviews by faking them. In fact, it’s so prevalent (and so obvious) that review…

Read More Comments Off

How to show your customers you care about their feedback

[Welcome back to our Word of Mouth Marketing Lessons newsletter. This is text from the great issue all of our email subscribers just received. Sign yourself up using this handy form.] People appreciate knowing they’ve been heard. That’s why companies who take their customers’ feedback to heart are the ones who earn loyal customers and…

Read More 1 Comment

Why paying for reviews is never worth it

This is a guest post from Andy Sernovitz — CEO of WordofMouth.org and SocialMedia.org and New York Times bestselling author of “Word of Mouth Marketing: How Smart Companies Get People Talking.” You’ve got a more important issue Too often, incentives for reviews are used by lazy marketers who are avoiding a bigger problem: They’re just…

Read More 2 Comments
Featured Downloads

Download: “The Difference Map” by Bernadette Jiwa

We’re big fans of author of The Fortune Cookie Principle and TEDx speaker Bernadette Jiwa, who says that good marketing…

Read More

The first chapter of “The Social Media Side Door” by Ian Greenleigh

Ian reveals the best ways to earn the attention of influential people using social media channels.

Read More

9 Things to Share That Start Conversations

Use the examples in this guide to help inspire ways to make your message more portable and shareable.

Read More

3 Must-Use Word of Mouth Marketing Tools

These tools will help you kick off any word of mouth campaign no matter what topic, industry, or budget.

Read More

The Top Four Tips for Multiplying Your Word of Mouth

These tips can help you get your marketing to do more work without a lot of extra effort.

Read More

10 Ways to Turn Around Negative Word of Mouth

The most effective ways to stop negative WOM with examples from Zappos, FedEx, Dell, and more.

Read More