[Welcome back to our Word of Mouth Marketing Lessons newsletter. This is text from the great issue all of our email subscribers just received. Sign yourself up using this handy form.] We love viral stunts and funny ads as much as the next person. But there’s a more sustainable way to get your customers to…
Tag Archives: receipt
WOM Tip #194: Even billing can be an opportunity to make a new fan
You might not consider billing as a great place to start earning word of mouth. After all, what’s there to talk about? Customers send in a payment, you send them a receipt, and the transaction’s done. But if you’re Sports Illustrated, billing is a great opportunity to earn a loyal fan. When one subscriber overpaid…
