Tag Archives: members

What happens when your community grows up?

This is a guest post from Douglas Atkin, CEO at The Glue Project and author of “The Culting of Brands.” What happens between the moment of birth and spawning (when the community is mature-the subject of the last post)? Communities go through recognizable life-stages as they grow. You should be aware of them because you can…

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How Threadless, Home Depot, and AmEx get groups of fans talking

[Welcome back to our Word of Mouth Marketing Lessons newsletter. This is text from the great issue all of our email subscribers just received. Sign yourself up using this handy form.] Everyone loves being a part of a group. When people who share a common interest also share a common goal or excitement, the emotional…

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The 5 ingredients of community glue

This is a guest post from Douglas Atkin, CEO at The Glue Project and author of “The Culting of Brands.” It may seem trite to have a list of ingredients. We’re talking about high-functioning communities here, not a sponge cake. But over and over, the same motivations, techniques and principles emerged as I talked to members…

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WOM Tip #193: Small gestures are great word of mouth investments

Dollar Shave Club is most commonly known for their hilarious commercial that went viral earlier this year. But at least one customer will remember them for another reason: their amazing customer service. When this customer left his razor handle behind at a hospital, he wrote to the guys at Dollar Shave Club to see if…

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Video: How Best Buy gets their best talkers together

Your fans are already looking for ways to connect with you and with each other. If you can make a place for that to happen, you can foster a ton of word of mouth and passionate conversations about your brand. Best Buy knew they had some passionate fans. Their Reward Zone members had pretty impressive…

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How to launch a fan community

[Welcome back to our Word of Mouth Marketing Lessons newsletter. This is text from the great issue all of our email subscribers just received. Sign yourself up using this handy form.] A healthy fan community is a long-term, sustainable word of mouth asset. It takes a lot of effort and hard work to make a great…

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Featured Downloads

Download: “The Difference Map” by Bernadette Jiwa

We’re big fans of author of The Fortune Cookie Principle and TEDx speaker Bernadette Jiwa, who says that good marketing…

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The first chapter of “The Social Media Side Door” by Ian Greenleigh

Ian reveals the best ways to earn the attention of influential people using social media channels.

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9 Things to Share That Start Conversations

Use the examples in this guide to help inspire ways to make your message more portable and shareable.

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3 Must-Use Word of Mouth Marketing Tools

These tools will help you kick off any word of mouth campaign no matter what topic, industry, or budget.

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The Top Four Tips for Multiplying Your Word of Mouth

These tips can help you get your marketing to do more work without a lot of extra effort.

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10 Ways to Turn Around Negative Word of Mouth

The most effective ways to stop negative WOM with examples from Zappos, FedEx, Dell, and more.

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