Tag Archives: loyal fans

It’s a small (and strange) world after all, brands

This is a guest post from Mitch Joel — President, Twist Image and author of “Six Pixels of Separation.” His new book “CTRL ALT Delete” was released in May 2013. See the original post this is adapted from and more like it on his blog. How much control does a company really have over their brand?…

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8 word of mouth topics to write about

[Welcome back to our Word of Mouth Marketing Lessons newsletter. This is text from the great issue all of our email subscribers just received. Sign yourself up using this handy form.] Blogs, newsletters, and other types of content are fundamental word of mouth tools. The problem: What the heck do you write about? It’s an…

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3 ways to use data for word of mouth marketing

[Welcome back to our Word of Mouth Marketing Lessons newsletter. This is text from the great issue all of our email subscribers just received. Sign yourself up using this handy form.] Every day you collect information from your customers about the stuff they buy, the feedback they give you, and the questions they ask. So…

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Video: How Dunkin’ Donuts fuels word of mouth through social media

As a Social Media Manager for Dunkin’ Donuts, Jessica Gioglio says fan-centric marketing is a big part of her job. “You spend a lot of time with your fans. You should be inspired by what they share with you and find fun ways to interact with them,” she explains. That’s why putting the spotlight on…

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Video: How Keurig uses social media to spark word of mouth

Green Mountain Coffee Roasters Social Media Manager Crystal King says that when she tells people she works for Keurig, they almost always have a story to tell her about their own coffee maker. She explains that these stories are what have made them the number one coffee maker brand. In her presentation at SocialMedia.org’s BlogWell…

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“Tasti” tips for creating loyal customers with Tasti D-Lite’s BJ Emerson

This is a guest post from Dave Kerpen — CEO of Likeable Local, chairman and former CEO of Likeable Media, and author of “Likeable Business: Why Today’s Consumers Demand More and How Leaders Can Deliver.” See the original post this is adapted from and more like it on his blog. In this episode of my weekly…

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What makes word of mouth marketing better than traditional advertising

This is a guest post from Andy Sernovitz — CEO of WordofMouth.org and SocialMedia.org and New York Times best-selling author of “Word of Mouth Marketing: How Smart Companies Get People Talking.” Advertising is the cost of being boring. With a remarkable product or service, you can get your customers to talk about you for free….

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How Threadless, Home Depot, and AmEx get groups of fans talking

[Welcome back to our Word of Mouth Marketing Lessons newsletter. This is text from the great issue all of our email subscribers just received. Sign yourself up using this handy form.] Everyone loves being a part of a group. When people who share a common interest also share a common goal or excitement, the emotional…

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Featured Downloads

Download: “The Difference Map” by Bernadette Jiwa

We’re big fans of author of The Fortune Cookie Principle and TEDx speaker Bernadette Jiwa, who says that good marketing…

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The first chapter of “The Social Media Side Door” by Ian Greenleigh

Ian reveals the best ways to earn the attention of influential people using social media channels.

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9 Things to Share That Start Conversations

Use the examples in this guide to help inspire ways to make your message more portable and shareable.

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3 Must-Use Word of Mouth Marketing Tools

These tools will help you kick off any word of mouth campaign no matter what topic, industry, or budget.

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The Top Four Tips for Multiplying Your Word of Mouth

These tips can help you get your marketing to do more work without a lot of extra effort.

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10 Ways to Turn Around Negative Word of Mouth

The most effective ways to stop negative WOM with examples from Zappos, FedEx, Dell, and more.

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