[Welcome back to our Word of Mouth Marketing Lessons newsletter. This is text from the great issue all of our email subscribers just received. Sign yourself up using this handy form.] In this issue, we’ve got examples from companies with products people don’t usually talk about. Not because the products aren’t cool or useful or…
Tag Archives: fun
WOM Tip #224: Join the conversation in your own way
A lot of marketers have some anxiety about jumping in on popular conversations to get attention for their business: What if we just look opportunistic? What if we don’t have anything to add? But using what people are already talking about is one of the easiest ways you can earn word of mouth — you…
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WOM Tip #202: Add something fun to everything you give your customers
With a little attention to detail, it doesn’t have to be hard (or expensive) to get your customers to talk about even your most boring stuff. For example, Lowe’s did it with a cardboard box. This box isn’t full of toy airplanes — it’s full of light bulbs. But just by printing cardboard airplane instructions…
WOM Tip #213: Make it fun and easy to tell other people about you
Your customers are inundated with ads, requests, and “special offers” from companies every day. So if you ask them to tell a friend about your stuff, you’re job is to make it really easy (and fun). And while we say this a lot, there are many different ways you can help your customers talk about…
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