Tag Archives: facebook
Blog, WOM Tips May 5, 2014

WOM Tip #433: Being yourself is remarkable

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Stittsworth Meats, a small butcher shop in Minnesota, was amazed to find that their Facebook page was liked by 16,170 — that’s 2,426 more people than the population of their town. After all, their only posts were simple photos of meat, and, as the owner admits, a butcher shop is as far from a techie…

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Blog, Case Studies, Videos September 13, 2013

Video: How Grainger makes their customers the heroes

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Grainger supplies the stuff that helps businesses run: from janitorial supplies and fire extinguishers, to Lipton tea bags and labware. It’s the kind of stuff you probably don’t notice that often (and you probably don’t think about where it comes from either). But Grainger didn’t become one of Fortune’s “Most Admired Companies” by being invisible…

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Blog, Case Studies, Videos August 30, 2013

Video: How Moen inspires word of mouth through influencer outreach

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Sometimes the best way to start word of mouth conversation is to know what your fans are talking about already. But, where do you find these conversations in the first place? For Moen, it was all about realizing their audience wasn’t talking about faucets, they were talking about entire kitchen and bathroom remodels. In her…

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Blog, Videos August 16, 2013

Video: How McCormick adjusted their strategy to reach a new audience

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It’s no secret that social media offers greater access to millennials, whose tendency to spend and share makes them an ideal audience. But what do you do when your product doesn’t have Gen Y kicking down your door just yet? If you’re McCormick, you rebrand, revamp, and find a new way to appeal to them….

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Blog, Videos July 12, 2013

Video: How ComEd used a sweepstakes to start conversations with their customers

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Some companies have a harder time than others getting their fans to talk about them in social media. After all, when’s the last time you showed love for your electric provider on your Facebook wall? But even unsexy companies like Chicago’s major electricity provider, ComEd, have a great opportunity to earn word of mouth from…

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Blog, WOM Tips February 4, 2013

WOM Tip #203: Don’t ignore your fans’ bizarre requests

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At some point, you’re probably going to get a weird request from a fan — something you didn’t see coming, something the handbook doesn’t cover. Some companies find nice, scripted ways to decline these offers. Or worse, some companies ignore them. But others recognize these wacky requests as an opportunity for making a raving fan….

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Blog, WOM Tips September 17, 2012

Word of Mouth Tip #102: Put customer love where everyone can see it

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It’s a great feeling when a customer sends you a nice note saying how much they love you. But most businesses tuck that note or email away somewhere, where it never sees the light of day (or any potential customers). Instead, put your quiet customer love out there — where the whole world can see…

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Blog, Videos July 11, 2012

How Autodesk is engaging fans on Facebook with live broadcasts

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Our sister brand SocialMedia.org hosts the incredible BlogWell: How Big Brands Use Social Media conference series — and their next one is coming up in Chicago on July 18. BlogWell events are all about how big brands use social media. No agencies, no startups — just big companies sharing what they’ve learned. You’ll get practical, how-to…

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Featured Downloads
Blog May 24, 2013

9 Things to Share That Start Conversations

By WordofMouth.org Editor

Use the examples in this guide to help inspire ways to make your message more portable and shareable.

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Blog May 10, 2013

3 Must-Use Word of Mouth Marketing Tools

By WordofMouth.org Editor

These tools will help you kick off any word of mouth campaign no matter what topic, industry, or budget.

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Blog April 26, 2013

The Top Four Tips for Multiplying Your Word of Mouth

By WordofMouth.org Editor

These tips can help you get your marketing to do more work without a lot of extra effort.

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Articles January 11, 2013

10 Ways to Turn Around Negative Word of Mouth

By WordofMouth.org Editor

The most effective ways to stop negative WOM with examples from Zappos, FedEx, Dell, and more.

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Downloads August 24, 2012

The New Topics Worksheet

By WordofMouth.org Editor

All word of mouth starts with a topic of conversation — a simple, portable, repeatable idea that gets people talking.

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Blog July 20, 2012

The Word of Mouth Action Plan

By WordofMouth.org Editor

Create a complete word of mouth marketing plan using this worksheet’s eight simple steps.

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