Come to BlogWell: How Big Brands Use Social Media on February 2 in Austin to hear Toyota, REI, Texas Instruments, Kellogg’s, Dell, Sabre Holdings, Coldwell Banker, and InterContinental Hotels Group share case studies in corporate social media. You’ll learn how to get started, get past roadblocks, and make your social media program phenomenal — in…
Tag Archives: disclosure
Case Studies
January 4, 2011
Andy Sernovitz’s Social Media Ethics Briefing: Staying Out of Trouble — live from BlogWell
Live from BlogWell
November 9, 2010
Social Media Ethics Briefing: Staying Out of Trouble — Live from BlogWell
Coverage of this session by SAP’s Marilyn Pratt. Follower her on Twitter at @marilynpratt. 3:10 — Kurt Vanderah introduces the Social Media Business Council‘s CEO, Andy Sernovitz. 3:12 – Andy: It’s all about trust. 3:13 – Andy: You can’t tack the ethics stuff on the end. Trust is the right thing to do and the only…
Case Studies
July 31, 2010
How to keep your brand safe and ethical in social media — Live from BlogWell
Come to BlogWell: How Big Brands Use Social Media on August 11 to hear McDonald’s, Whirlpool, GM, CME Group, Chevron, Alberto Culver, Verizon, and Kraft Foods share case studies in corporate social media. You’ll learn how to get started, get past roadblocks, and make your social media program phenomenal — in one afternoon, for just…
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Events
May 21, 2010
Upcoming GasPedal events
5/25 Boeing: Rehumanizing a brand (Private member call) Click here 5/27 Twitter disclosure: An exclusive chat with the FTC (Private member call) Click here 7/20 Word of Mouth Supergenius: 12 how-to classes, 12 real-world case studies, and 6 brilliant authors — all in one thrilling day. (Public event) Click here
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Case Studies
February 11, 2010
Social media case study from Andy Sernovitz of GasPedal and the SMBC
Come to BlogWell: How Big Brands Use Social Media on February 16 in San Diego to hear Starbucks, Clorox, Intuit, Avery Dennison, USAA, Community Medical Centers, State Farm Insurance, and the U.S. Navy share case studies in corporate social media. You’ll learn how to get started, get past roadblocks, and make your social media program…
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Current Openings
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BlogWell NY social media case study: Disclosure Best Practices, presented by GasPedal’s Andy Sernovitz
Come to BlogWell: How big brands use social media on June 23 in San Francisco to hear Dell, Wells Fargo, Kaiser Permanente, SAP, Pepsi, Cisco, and Intuit share case studies in corporate social media. You’ll learn how to get started, get past roadblocks, and make your social media program phenomenal — in one afternoon, for…