Tag Archives: conversations

How to start conversations by doing something unexpected

[Welcome back to our Word of Mouth Marketing Lessons newsletter. This is text from the great issue all of our email subscribers just received. Sign yourself up using this handy form.] Sometimes the simplest way to get people talking about your stuff is to do something they wouldn’t expect. This is about more than crazy…

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How Threadless, Home Depot, and AmEx get groups of fans talking

[Welcome back to our Word of Mouth Marketing Lessons newsletter. This is text from the great issue all of our email subscribers just received. Sign yourself up using this handy form.] Everyone loves being a part of a group. When people who share a common interest also share a common goal or excitement, the emotional…

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How to make your word of mouth topic repeatable

[Welcome back to our Word of Mouth Marketing Lessons newsletter. This is text from the great issue all of our email subscribers just received. Sign yourself up using this handy form.] You’ve got a great idea that’s exciting, unique, and worth talking about — so how do you make that idea shareable? Even great word…

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Video: How GE turns one-to-one conversations into bigger buzz

Often, the best way to create big conversations is to start with small ones. At General Electric, they found a way to have meaningful discussions about one of their key pillars — health — with a social network for sharing healthy goals. In the video below, their Social Media COE Leader, Jon Lombardo, explains why…

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How to listen for unexpected topics

[Welcome back to our Word of Mouth Marketing Lessons newsletter. This is text from the great issue all of our email subscribers just received. Sign yourself up using this handy form.] Some of your best word of mouth topics may not be the ones you planned for — and that’s OK. Organic word of mouth usually happens…

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5 ways to get started with word of mouth today

[Welcome back to our Word of Mouth Marketing Lessons newsletter. This is text from the great issue all of our email subscribers just received. Sign yourself up using this handy form.] Word of mouth is something you can be amazing at — and it’s something you can start today. You don’t need a big budget or…

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Geno Church: How to get people talking offline

10:15 — Kurt Vanderah introduces Brains On Fire‘s Word of Mouth Inspiration Officer, Geno Church. And, he has awesome glasses. 10:16 — Geno Church takes the stage with spectacles that are ON POINT. I love a good pair of glasses. He starts his session grabbing at the heart of a Word Of Mouth Marketing: “As…

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Word of Mouth Marketing Research: Coworkers are Key WOM Influencers

You can be a supergenius with GasPedal’s Word of Mouth Marketing Research slide of the week.  Share it, copy it and send it to a friend!  

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Featured Downloads

Three Must-Use Word of Mouth Marketing Tools

These tools will help you kick off any word of mouth campaign no matter what topic, industry, or budget.

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The Top Four Tips for Multiplying Your Word of Mouth

These tips can help you get your marketing to do more work without a lot of extra effort.

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10 Ways to Turn Around Negative Word of Mouth

The most effective ways to stop negative WOM with examples from Zappos, FedEx, Dell, and more.

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The New Topics Worksheet

All word of mouth starts with a topic of conversation — a simple, portable, repeatable idea that gets people talking.

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The Word of Mouth Action Plan

Create a complete word of mouth marketing plan using this worksheet’s eight simple steps.

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The Talker Profile Worksheet

Use this worksheet to help you focus on the motivations and influencers of a single group of talkers.

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