[Welcome back to our Word of Mouth Marketing Lessons newsletter. This is text from the great issue all of our email subscribers just received. Sign yourself up using this handy form.] Sometimes the simplest way to get people talking about your stuff is to do something they wouldn’t expect. This is about more than crazy…
Geno Church: How to get people talking offline
10:15 — Kurt Vanderah introduces Brains On Fire‘s Word of Mouth Inspiration Officer, Geno Church. And, he has awesome glasses. 10:16 — Geno Church takes the stage with spectacles that are ON POINT. I love a good pair of glasses. He starts his session grabbing at the heart of a Word Of Mouth Marketing: “As…
Word of Mouth Marketing Research: Coworkers are Key WOM Influencers
You can be a supergenius with GasPedal’s Word of Mouth Marketing Research slide of the week. Share it, copy it and send it to a friend!
How to listen for unexpected topics
[Welcome back to our Word of Mouth Marketing Lessons newsletter. This is text from the great issue all of our email subscribers just received. Sign yourself up using this handy form.] Some of your best word of mouth topics may not be the ones you planned for — and that’s OK. Organic word of mouth usually happens…