This is a guest post from Spike Jones — Group Director of Engagement at WCG and co-author of the book Brains on Fire: Igniting Powerful, Sustainable Word of Mouth Movements. See the original post this is adapted from and more like it on his blog. Let’s talk about community for a moment, shall we? Remember…
Tag Archives: community
How to grow community by not growing
This guest post is from Jeremy Epstein, VP of Marketing and Social Navigator at Sprinklr. I’m often asked about building community. One of the great mistakes in trying to build community is making it too open — letting anyone in. As a result, it gets to a point where no one wants to join. My buddy,…
What happens when your community grows up?
This is a guest post from Douglas Atkin, CEO at The Glue Project and author of “The Culting of Brands.” What happens between the moment of birth and spawning (when the community is mature-the subject of the last post)? Communities go through recognizable life-stages as they grow. You should be aware of them because you can…
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Video: How Microsoft makes everyday stuff and big announcements worth talking about
Sure, big exciting news is a reliable way to get people talking. But what about the everyday stuff? This is what separates one-off campaigns from truly remarkable and engaged communities. According to Microsoft’s Rob Wolf and Jessica Jensen, brands that do this well are self-aware, they sweat the details of every interaction, and they encourage…
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The 5 ingredients of community glue
This is a guest post from Douglas Atkin, CEO at The Glue Project and author of “The Culting of Brands.” It may seem trite to have a list of ingredients. We’re talking about high-functioning communities here, not a sponge cake. But over and over, the same motivations, techniques and principles emerged as I talked to members…
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What is a community?
This is a guest post from Douglas Atkin, CEO at The Glue Project and author of “The Culting of Brands.” I keep being asked this question. Not surprising really, since I go on about community a lot. And perhaps not surprising because it’s one of those culturally familiar, but rarely examined ideas like fairness, or even…
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Articles
- The fallacy of community
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- How TalentGrow sent a holiday gift worth talking about
- The 8 essential word of mouth training books
- How to spread word of mouth with video content
- WOM Tip #191: Give them an accomplishment to share
- Video: Rohit Bhargava on the 5 keys to being a business people trust, respect, and recommend
- Loyalty is not just about the data
- Sometimes, the best content is given away
- The 8 essential word of mouth training books
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Fernando Anzures: Hello thanks for sharing , I've read almost all o...
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Bobby Burns: Yes, yes, and - again - yes!...
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rich wakefield: I suggest "contagious" great new book....
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Simon Rees: Thanks - some on the list that I've not read. Am...
- This Week in Small Business: Small Data | Experts Bto: [...] dry, and Chris Brogan wonders if local busin...