Tag Archives: brand loyalty

3 simple ways to create a community of fans

[Welcome back to our Word of Mouth Marketing Lessons newsletter. This is text from the great issue all of our email subscribers just received. Sign yourself up using this handy form.] Can you teach people something? Can you make people feel at home? Can you throw a party? Then you have what it takes to…

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Frayed emotions when it comes to brands

This is a guest post from Mitch Joel — President, Twist Image and author of “Six Pixels of Separation.” His new book “CTRL ALT Delete” was released in May 2013. See the original post this is adapted from and more like it on his blog. Are we at the end of brand loyalty? First, let’s be…

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TED and the art of loyalty

This is a guest post from Mitch Joel — President, Twist Image and author of “Six Pixels of Separation.” His new book “CTRL ALT Delete” was released in May 2013. See the original post this is adapted from and more like it on his blog. People don’t like to admit just how addicted they are to…

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How CustomInk.com creates a love affair with me

This is a guest post from Drew McLellan, CEO and Top Dog at McLellan Marketing Group. See the original post this is adapted from and more like it on his blog. There’s no valuable and ROI-focused marketing goal greater or more effective than to create a love affair with your customer. Remember the perks: It…

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Moving people creates movements

This is a guest post from Mitch Joel — President, Twist Image and author of “Six Pixels of Separation.” His new book “CTRL ALT DEL” comes out in May 2013. See the original post this is adapted from and more like it on his blog. What is art? It’s a question that has been asked for…

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Video: What General Mills looks for in community managers

Aaron Miller shares how they’re building a new team of community managers to act as the voice of their brands.

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Turning the tables on loyalty

This is a guest post from Spike Jones — Group Director of Engagement at WCG and co-author of the book Brains on Fire: Igniting Powerful, Sustainable Word of Mouth Movements. See the original post this is adapted from and more like it on his blog. Brands talking about loyalty has been happening for decades. And…

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