You’re probably already doing some pretty cool stuff with your traditional advertising. But it’s rare that these one-off campaigns in commercials and magazine ads start sustainable conversations. To get people talking about how MGM Resorts’ ARIA was a must-see in Las Vegas, they used social media to expand on the unique stories a magazine spread…
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Video: How Avon gave their representatives the right word of mouth tools
Your advocates are the people who will talk about your stuff, defend your brand, and convert their friends. You can help your word of mouth spread much further and much faster by giving these people the tools to do it. For Avon, their brand is built on these advocates: their representatives. Since Avon has depended…
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