Tag Archives: Barbie

WOM Tip #127: Your old stuff can make new product launches more buzzworthy

Launching a new product is always a great way to get people to talk about your stuff. It’s also a great opportunity to show off your personality and boost your word of mouth. One way to do it: Have fun with the old stuff before it goes away. Before launching Barbie’s new, high-tech dollhouse later…

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Video: How Mattel got fans voting for Barbie for president without traditional advertising

As a celebrity, Barbie has to stay culturally relevant. As an icon, she has to represent girls doing amazing things. That’s why it seemed natural that she would run for president last year. But to make this one-off campaign into continually engaging content, Mattel turned to social media. Social Media Managers Travis Harding and Jessica…

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Word of Mouth Tip #32: Give fans a simple way to get involved

Getting fans involved is a great way to help them build ownership in what you do — but you can’t always expect them to drop everything and take up your cause or feel comfortable actively participating in a sensitive issue. For the fans who aren’t ready to march down the streets for you or submit…

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