Tag Archives: Andy Sernovitz

Everyone likes pie

This is a guest post from Andy Sernovitz — CEO of WordofMouth.org and SocialMedia.org and New York Times bestselling author of “Word of Mouth Marketing: How Smart Companies Get People Talking.” See the original post this is adapted from and more like it on his blog. Bill Kerschbaum shares a great example of the best kind of word…

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How likely are you to recommend us to a friend?

This is a guest post from Andy Sernovitz — CEO of WordofMouth.org and SocialMedia.org and New York Times bestselling author of “Word of Mouth Marketing: How Smart Companies Get People Talking.” That question may be the most important question you can ask — and the business innovation of the decade. It comes from Fred Reichheld‘s…

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Video: Andy Sernovitz shares the latest FTC warnings on social media disclosure

Trust is at the heart of all great social media programs. But too many marketers, focused on short-term goals like traffic or quarterly sales, are willing to put that trust on the line with unethical tactics. They buy some fake reviews, pay for a bunch of promotional blog posts, and disguise ads as content from…

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15-minute crash course in word of mouth marketing

This is a guest post from Andy Sernovitz — CEO of WordofMouth.org and SocialMedia.org and New York Times bestselling author of “Word of Mouth Marketing: How Smart Companies Get People Talking.” Here’s a video of my second-shortest talk on word of mouth marketing (they gave me 15 minutes to explain it all), live from the…

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Be ready for slow word of mouth

This is a guest post from Andy Sernovitz — CEO of WordofMouth.org and SocialMedia.org and New York Times bestselling author of “Word of Mouth Marketing: How Smart Companies Get People Talking.” Sometimes word of mouth takes a while to travel.  Don’t miss this opportunity. By the time you hear about a great new show on…

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Video: Andy Sernovitz explains why social media ethics should be a priority

We’ve all seen the headlines: Fake Facebook fans, fake Twitter hacks, and fake celebrity social media endorsements are all over the place. But according to SocialMedia.org and WordofMouth.org CEO Andy Sernovitz, the FTC is fed up with it, and they’re starting to do something about it. In his presentation at SocialMedia.org’s BlogWell conference in Chicago,…

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Your secret source of free market research

This is a guest post from Andy Sernovitz — CEO of WordofMouth.org and SocialMedia.org and New York Times bestselling author of “Word of Mouth Marketing: How Smart Companies Get People Talking.” Here’s an amazing technique shared on NPR’s On The Media. Crime reporter Laura Amico runs a website called Homicide Watch D.C. that reports on…

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Video: Social media success starts with trust, presented by Andy Sernovitz

Building trust is the secret to success when it comes to effective social media and word of mouth marketing. Being honest with your consumers is the ultimate bottom line, but that line can become blurred if proper ethics and disclosure practices aren’t a core part of your social media strategy. SocialMedia.org and WordofMouth.org CEO Andy…

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Featured Downloads

Download: “The Difference Map” by Bernadette Jiwa

We’re big fans of author of The Fortune Cookie Principle and TEDx speaker Bernadette Jiwa, who says that good marketing…

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The first chapter of “The Social Media Side Door” by Ian Greenleigh

Ian reveals the best ways to earn the attention of influential people using social media channels.

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9 Things to Share That Start Conversations

Use the examples in this guide to help inspire ways to make your message more portable and shareable.

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3 Must-Use Word of Mouth Marketing Tools

These tools will help you kick off any word of mouth campaign no matter what topic, industry, or budget.

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The Top Four Tips for Multiplying Your Word of Mouth

These tips can help you get your marketing to do more work without a lot of extra effort.

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10 Ways to Turn Around Negative Word of Mouth

The most effective ways to stop negative WOM with examples from Zappos, FedEx, Dell, and more.

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