Social media and word of mouth marketing is all about trust. You’re not going to recommend someone to a friend if you’re not confident they’ll treat that friend well. SocialMedia.org and WordofMouth.org CEO Andy Sernovitz says social media ethics is not a topic of debate, it’s a legal requirement. In the video below, he explains…
Tag Archives: Andy Sernovitz
Video: SocialMedia.org CEO Andy Sernovitz shares simple steps for keeping your word of mouth ethical
Read More
Comments Off
Thanks for making the Word of Mouth book a bestseller
In case you missed Andy’s post on it yesterday, Word of Mouth Marketing: How Smart Companies Get People Talking had a huge week last week: #6 New York Times Bestseller #1 Amazon Business Bestseller #1 USA TODAY Money Bestseller #1 B&N.com Bestseller Whew. But we’ve said it before and we’ll say it again: This is…
Read More
Comments Off
Keynote: WordofMouth.org CEO Andy Sernovitz on how word of mouth marketing with save your brand
8:30 – Kurt Vanderah (@kurtvan) introduces author and WordofMouth.org CEO, Andy Sernovitz and I think I am watching Remember The Titans? No, (Coach) Kurt is just prepping the team for the big game – I mean, WordOfMouth.org Crash Course. We’re full of egg white frittata and coffee and ready to go! Go team! 8:45 – Andy Sernovitz (@Sernovitz)…
Read More
Comments Off
People love this book
WordofMouth.org CEO Andy Sernovitz just re-released his book in paperback this week. It’s one of the all-time classics on the topic, and it’s full of practical, simple ideas you can use right away. (And it’s the foundation for much of what we teach here at WordofMouth.org.) Just check out what some really smart people say…
Read More
Comments Off
9 big ideas from “Word of Mouth Marketing: How Smart Companies Get People Talking” by Andy Sernovitz
[Welcome back to our Word of Mouth Marketing Lessons newsletter. This is text from the great issue all of our email subscribers just received. Sign yourself up using this handy form.] What sparks the irrepressible enthusiasm of Apple, IKEA, Harley-Davidson, Southwest, Zappos, and Patagonia fans? Why is everyone talking about a certain restaurant, car, band, or…
Read More
Comments Off
Free download: First chapter of “Word of Mouth Marketing: How Smart Companies Get People Talking” by Andy Sernovitz
What sparks the irrepressible enthusiasm of Apple, IKEA, Harley-Davidson, Southwest, Zappos, and Patagonia fans? Why is everyone talking about a certain restaurant, car, band, or dry cleaner — and why are other businesses and products ignored? Why do some products become huge successes without a penny of promotion — and why do some multi-million-dollar advertising…
Live coverage: How to master Google+ and word of mouth marketing, featuring Guy Kawasaki and Andy Sernovitz
This is live coverage from today’s teleconference, “Master Class: Google+ and Word of Mouth Marketing” featuring Guy Kawasaki and Andy Sernovitz, hosted by SmartBrief. SmartBrief’s Jesse Stanchak introduces Guy Kawasaki: Guy thanks SmartBrief for hosting the teleconference, Andy for being a joint-panelist, and the audience for dialing in. Guy introduces Google+: Guy talks about how…
Articles
- 50 small things to help improve your customer service
- The fallacy of community
- The 8 essential word of mouth training books
- How to spread word of mouth with video content
- WOM Tip #160: Make your swag more useful
- Free Download: 9 Things to Share That Start Conversations
- 4 tips for dealing with angry customers and negative word of mouth
- How one word makes you WOM-worthy
- 3 one-sentence word of mouth wonders
- WOM Tip #191: Give them an accomplishment to share
-
Nate Nordstrom: Thanks for sharing this WOM-worthy marketing. Very...
-
-
Sandy Gerber: These are great! I enjoyed learning your 50 ways t...
-
Mohit Garg: You are amazing !...
-
Fernando Anzures: Hello thanks for sharing , I've read almost all o...