How-To ClassesSimple, hands-on lessons on essential word of mouth skills
Real-World Case StudiesWord of mouth success stories from great companies
Brillant AuthorsSmall-group discussions about the big ideas in word of mouth
Thrilling DayWe're going to blow your mind, man
How to Create Buzzworthy Topics
Rohit Bhargava, author of Personality Not Included: Dive into a crash course on how to create experiences people love to talk about.
How to be Awesome on Twitter and Facebook
Brendan Hart, National Geographic: How to effectively add social media tools to your word of mouth marketing mix.
How to Create Word of Mouth on Zero Budget
Saul Colt, Thoora: How to create remarkable experiences on tiny budgets from the genius behind FreshBooks’ amazing word of mouth.
How to Respond to Feedback, Posts, Comments, and Tweets
Lindsay Lebresco, Converseon: Graco’s former evangelist on turning fan feedback into brand-building buzz.
How to Deal with Negative WOM
Lane Becker, Get Satisfaction: How a community of fans can be an army of helpful customer service reps.
How to Stay Ethical and Out of Trouble
Andy Sernovitz, SocialMedia.org: Learn the simple ways to train your team, create fool-proof policies, and keep your brand safe from scandals.
How to Work with Bloggers and Influencers
David Witt, General Mills: Learn practical steps to creating an outreach program and managing your relationships.
How to Create Offline Word of Mouth
Martin Atkins, author of Tour:Smart: Learn to build an amazing fan base offline with this music industry legend.
How to Measure Word of Mouth
Olivier Blanchard, BrandBuilder: The most interesting how-to-measure-WOM presentation ever.
How to Create and Promote Your Blog
Dana VanDen Heuvel, Marketing Savant: Learn how to earn a loyal following and drive engagement with your blog.
How to Create a Fan Community
Spike Jones, Fleishman-Hillard: Learn how to create long-term, sustainable word of mouth with an amazing fan community.
How to Work with Online Reviews
Kevin Lee, Yelp: Learn how to make the most of both the good and the bad reviews about your business.
Learn how Maker’s Mark is turning customers into lifelong brand ambassadors with Todd Spencer of Doe-Anderson.
Dell’s Caroline Dietz on how they revolutionized the way they engage their customers.
Geno Church on how Brains on Fire created the amazing Fiskars fan community.
Craig Flynn on creating amazing BtoB word of mouth based on his experience making lumber remarkable.
Jessica Cooper shares how PrintingForLess.com creates fan loyalty through customer service.
Ramon De Leon on engaging in the nonstop online conversation about Domino’s.
Kira Wampler on how Intuit measures impact of social media activity on sales for small business owners.
Dana Vogel on how Gevalia merged direct response with social media to connect with loyal fans.
Bazaarvoice’s Sam Decker shows how the Estee Lauder Companies accelerated internal buy-in for word of mouth.
Stacey Kane on how a burrito chain with no budget harnessed customer engagement to launch a new menu and boost sales.
Duck Brand’s David Rodgers shows how you can create buzz, community, and excitement for anything — even duct tape.
Paull Young on how charity: water is using social media tools to connect with their cause’s biggest believers.
Learn Tony Hsieh’s billion dollar secret: Using happiness as a framework produces profits, passion, and purpose in both business and life.
In one amazing session, Tony will share lessons he’s learned in life — from a pizza business to last year’s $1.2 billion acquisition of Zappos by Amazon. He’ll talk about how to establish a culture of customer service, how to help employees grow both personally and professionally, and how it can all add up to fantastic word of mouth (and profits).
What They Had to Say
- Definitely a ‘must attend’ conference.
- All I can say about the Supergenius conference is WOW.
- Great content throughout the day really kept things fresh!
- I felt like I got my money’s worth in the first 20 minutes!
- Supergenius ranks #1 in experience.
- This is awesome: well-organized, effective, and the people are smart.
- An excellent and extraordinary conference!
- We now have so many ideas on how to better spread our WOM, we don’t even know where to start!
- I enjoyed every moment of the event.
- A stellar event!
- Supergenius was excellent.