The “How to be Great at Word of Mouth Marketing” Conference

Jul 20, 2010
New York

12 How-To Classes12 Real-World Case Studies4 Brillant Authors1 Day

Learn From:

  • 12

    How-To Classes

    Simple, hands-on lessons on essential word of mouth skills
  • 12

    Real-World Case Studies

    Word of mouth success stories from great companies
  • 4

    Brillant Authors

    Small-group discussions about the big ideas in word of mouth
  • 1

    Thrilling Day

    We're going to blow your mind, man
Simple, hands on, practical, immediate

12 How-To Classes

Simple, hands-on lessons on essential word of mouth skills

How to Create Buzzworthy Topics

Rohit Bhargava, author of Personality Not Included: Dive into a crash course on how to create experiences people love to talk about.

How to be Awesome on Twitter and Facebook

Brendan Hart, National Geographic: How to effectively add social media tools to your word of mouth marketing mix.

How to Create Word of Mouth on Zero Budget

Saul Colt, Thoora: How to create remarkable experiences on tiny budgets from the genius behind FreshBooks’ amazing word of mouth.

How to Respond to Feedback, Posts, Comments, and Tweets

Lindsay Lebresco, Converseon: Graco’s former evangelist on turning fan feedback into brand-building buzz.

How to Deal with Negative WOM

Lane Becker, Get Satisfaction: How a community of fans can be an army of helpful customer service reps.

How to Stay Ethical and Out of Trouble

Andy Sernovitz, Learn the simple ways to train your team, create fool-proof policies, and keep your brand safe from scandals.

How to Work with Bloggers and Influencers

David Witt, General Mills: Learn practical steps to creating an outreach program and managing your relationships.

How to Create Offline Word of Mouth

Martin Atkins, author of Tour:Smart: Learn to build an amazing fan base offline with this music industry legend.

How to Measure Word of Mouth

Olivier Blanchard, BrandBuilder: The most interesting how-to-measure-WOM presentation ever.

How to Create and Promote Your Blog

Dana VanDen Heuvel, Marketing Savant: Learn how to earn a loyal following and drive engagement with your blog.

How to Create a Fan Community

Spike Jones, Fleishman-Hillard: Learn how to create long-term, sustainable word of mouth with an amazing fan community.

How to Work with Online Reviews

Kevin Lee, Yelp: Learn how to make the most of both the good and the bad reviews about your business.

12 Real-World Case Studies

Word of mouth success stories from great companies

Learn how Maker’s Mark is turning customers into lifelong brand ambassadors with Todd Spencer of Doe-Anderson.

Dell’s Caroline Dietz on how they revolutionized the way they engage their customers.

Geno Church on how Brains on Fire created the amazing Fiskars fan community.

Craig Flynn on creating amazing BtoB word of mouth based on his experience making lumber remarkable.

Jessica Cooper shares how creates fan loyalty through customer service.

Ramon De Leon on engaging in the nonstop online conversation about Domino’s.

Kira Wampler on how Intuit measures impact of social media activity on sales for small business owners.

Dana Vogel on how Gevalia merged direct response with social media to connect with loyal fans.

Bazaarvoice’s Sam Decker shows how the Estee Lauder Companies accelerated internal buy-in for word of mouth.

Stacey Kane on how a burrito chain with no budget harnessed customer engagement to launch a new menu and boost sales.

Duck Brand’s David Rodgers shows how you can create buzz, community, and excitement for anything — even duct tape.

Paull Young on how charity: water is using social media tools to connect with their cause’s biggest believers.

Keynote: Tony Hsieh

NY Times #1 Best-Selling Author of “Delivering Happiness: A Path to Profits, Passion, and Purpose” and CEO of Zappos

Learn Tony Hsieh’s billion dollar secret: Using happiness as a framework produces profits, passion, and purpose in both business and life.

In one amazing session, Tony will share lessons he’s learned in life — from a pizza business to last year’s $1.2 billion acquisition of Zappos by Amazon. He’ll talk about how to establish a culture of customer service, how to help employees grow both personally and professionally, and how it can all add up to fantastic word of mouth (and profits).

6 Brilliant Authors

Small-group discussions about the big ideas in word of mouth

Jeanne Bliss

I Love You More Than My Dog: Five Decisions That Drive Extreme Customer Loyalty in Good Times and Bad

Douglas Atkin

The Culting of Brands: When Customers Become True Believers

Paul Gillin

Secrets of Social Media Marketing: How to Use Online Conversations and Customer Communities to Turbo-Charge Your Business!

Brian Solis

Engage! The Complete Guide for Brands and Businesses to Build, Cultivate, and Measure Success in the New Web

Hugh MacLeod

Ignore Everybody: And 39 Other Keys to Creativity

Josh Bernoff

Groundswell: Winning in a World Transformed by Social Technologies


Smart folks who help make this event possible




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Past Attendees

3M • Adobe • Aflac • Allstate • American Cancer Society • American Express • American Family Insurance • Apple • AT&T • Audi • Bank of America • Barnes & Noble • Best Buy • Boeing • Campbell Soup • Capital One • Cargill • Charles Schwab • Chevron • Chick-fil-A • Chipotle • Cisco • Clorox • CNN • Coca-Cola • Coldwell Banker • ConAgra Foods • Costco • Crate & Barrel • Dell • Delta Air Lines • Discover Financial Services • Discovery Communications • Dole Food Company • Domino’s • DuPont • eBay • Eddie Bauer • FedEx • Fidelity • Ford • Gap • GE • GEICO • General Mills • General Motors • Google • Graco • Hershey • Hertz • Hilton Worldwide • The Home Depot • HP • H&R Block • IBM • IKEA • Intel • InterContinental Hotels Group • Intuit • The J.M. Smucker Company • Johnson & Johnson • Kraft Foods • Kroger • Land O’Lakes • Levi Strauss • Mattel • Mayo Clinic • McDonald’s • MetLife • Michelin • Microsoft • MillerCoors • Molson • Monster • Motorola • MTV Networks • NHL • NBC Universal • NCR • Nestle Purina • Newell Rubbermaid • New York Life • Newell Rubbermaid • Nike • Nokia • Nordstrom • The North Face • Northwestern Mutual • Novartis • OfficeMax • Oracle • Orbitz • PacSun • Palm • PepsiCo • Perdue Farms • Pfizer • Pitney Bowes • Procter & Gamble • Progressive Insurance • REI • Research In Motion • SAP • Scholastic • Sears • Sega • Sharpie • Shell Oil • Solo Cup • Sony • Sprint • Starwood Hotels & Resorts • Starbucks • State Farm Insurance • Steelcase • Sun Microsystems • SunGard • Supervalu • T. Rowe Price • Target • TD Bank Financial • Ticketmaster • Time • TiVo • T-Mobile • Toyota • Turner Broadcasting System • Tyson • U.S. Bank • U.S. Coast Guard • U.S. Marine Corps • U.S. Navy • USAA • UCB Pharma • United Airlines • UPS • USAA • Verizon • VH1 • VIZIO • Walmart • Wells Fargo • Whirlpool • The World Bank • Wyndham Worldwide • Xerox • Yahoo!

What They Had to Say

  • Definitely a ‘must attend’ conference. - Michelle Halm, Kolcraft
  • All I can say about the Supergenius conference is WOW. - Stephanie Lewis, TC Public Relations
  • Great content throughout the day really kept things fresh! - Brent Bynum, State Farm Insurance
  • I felt like I got my money’s worth in the first 20 minutes! - Janine Smiley, Dairy Farmers of America
  • Supergenius ranks #1 in experience. - Lindsay Lebresco, Converseon
  • This is awesome: well-organized, effective, and the people are smart. - Molly Catalano, Five Guys
  • An excellent and extraordinary conference! - Lane Becker, Get Satisfaction
  • We now have so many ideas on how to better spread our WOM, we don’t even know where to start! - Heather Vyvyan, Educators Credit Union
  • I enjoyed every moment of the event. - Saul Colt, Thoora
  • A stellar event! - Nichole DuPont, BUNN
  • Supergenius was excellent. - Seth Brewer, The Hartford