The “How to be Great at Word of Mouth Marketing” Conference

Jul 20, 2010
New York

12 How-To Classes12 Real-World Case Studies4 Brillant Authors1 Day

Learn From:

SG2_NY_logobanner
  • 12

    How-To Classes

    Simple, hands-on lessons on essential word of mouth skills
  • 12

    Real-World Case Studies

    Word of mouth success stories from great companies
  • 4

    Brillant Authors

    Small-group discussions about the big ideas in word of mouth
  • 1

    Thrilling Day

    We're going to blow your mind, man
Simple, hands on, practical, immediate

12 How-To Classes

Simple, hands-on lessons on essential word of mouth skills

How to Create Buzzworthy Topics

Rohit Bhargava, author of Personality Not Included: Dive into a crash course on how to create experiences people love to talk about.

How to be Awesome on Twitter and Facebook

Brendan Hart, National Geographic: How to effectively add social media tools to your word of mouth marketing mix.

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How to Create Word of Mouth on Zero Budget

Saul Colt, Thoora: How to create remarkable experiences on tiny budgets from the genius behind FreshBooks’ amazing word of mouth.

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How to Respond to Feedback, Posts, Comments, and Tweets

Lindsay Lebresco, Converseon: Graco’s former evangelist on turning fan feedback into brand-building buzz.

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How to Deal with Negative WOM

Lane Becker, Get Satisfaction: How a community of fans can be an army of helpful customer service reps.

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How to Stay Ethical and Out of Trouble

Andy Sernovitz, SocialMedia.org: Learn the simple ways to train your team, create fool-proof policies, and keep your brand safe from scandals.

How to Work with Bloggers and Influencers

David Witt, General Mills: Learn practical steps to creating an outreach program and managing your relationships.

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How to Create Offline Word of Mouth

Martin Atkins, author of Tour:Smart: Learn to build an amazing fan base offline with this music industry legend.

How to Measure Word of Mouth

Olivier Blanchard, BrandBuilder: The most interesting how-to-measure-WOM presentation ever.

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How to Create and Promote Your Blog

Dana VanDen Heuvel, Marketing Savant: Learn how to earn a loyal following and drive engagement with your blog.

How to Create a Fan Community

Spike Jones, Fleishman-Hillard: Learn how to create long-term, sustainable word of mouth with an amazing fan community.

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How to Work with Online Reviews

Kevin Lee, Yelp: Learn how to make the most of both the good and the bad reviews about your business.

12 Real-World Case Studies

Word of mouth success stories from great companies

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Learn how Maker’s Mark is turning customers into lifelong brand ambassadors with Todd Spencer of Doe-Anderson.

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Dell’s Caroline Dietz on how they revolutionized the way they engage their customers.

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Geno Church on how Brains on Fire created the amazing Fiskars fan community.

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Craig Flynn on creating amazing BtoB word of mouth based on his experience making lumber remarkable.

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Jessica Cooper shares how PrintingForLess.com creates fan loyalty through customer service.

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Ramon De Leon on engaging in the nonstop online conversation about Domino’s.

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Kira Wampler on how Intuit measures impact of social media activity on sales for small business owners.

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Dana Vogel on how Gevalia merged direct response with social media to connect with loyal fans.

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Bazaarvoice’s Sam Decker shows how the Estee Lauder Companies accelerated internal buy-in for word of mouth.

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Stacey Kane on how a burrito chain with no budget harnessed customer engagement to launch a new menu and boost sales.

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Duck Brand’s David Rodgers shows how you can create buzz, community, and excitement for anything — even duct tape.

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Paull Young on how charity: water is using social media tools to connect with their cause’s biggest believers.

Keynote: Tony Hsieh

NY Times #1 Best-Selling Author of “Delivering Happiness: A Path to Profits, Passion, and Purpose” and CEO of Zappos

Learn Tony Hsieh’s billion dollar secret: Using happiness as a framework produces profits, passion, and purpose in both business and life.

In one amazing session, Tony will share lessons he’s learned in life — from a pizza business to last year’s $1.2 billion acquisition of Zappos by Amazon. He’ll talk about how to establish a culture of customer service, how to help employees grow both personally and professionally, and how it can all add up to fantastic word of mouth (and profits).

6 Brilliant Authors

Small-group discussions about the big ideas in word of mouth

Jeanne Bliss

book

I Love You More Than My Dog: Five Decisions That Drive Extreme Customer Loyalty in Good Times and Bad

Douglas Atkin

SG2_NY_books-CultingBrands

The Culting of Brands: When Customers Become True Believers

Paul Gillin

Secrets of Social Media Marketing

Secrets of Social Media Marketing: How to Use Online Conversations and Customer Communities to Turbo-Charge Your Business!

Brian Solis

SG2_NY_books-Engage

Engage! The Complete Guide for Brands and Businesses to Build, Cultivate, and Measure Success in the New Web

Hugh MacLeod

SG2_NY_books-IgnoreEverybody

Ignore Everybody: And 39 Other Keys to Creativity

Josh Bernoff

SG2_NY_books-Groundswell

Groundswell: Winning in a World Transformed by Social Technologies

Sponsors

Smart folks who help make this event possible

Sponsors

Partners

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SG_CHI_sponsors-mashable
SG2_NY_partners-Technorati
SG2_NY_partners-Twtrcon
SG2_NY_partners-BubbleChoc
SG2_NY_partners-Blogher
SG_CHI_sponsors-OMS
SG2_NY_partners-AMA
SG2_NY_partners-MarketingProfs
SG2_NY_partners-SocialMediaBreakfast
SG2_NY_partners-Blogworld
SG2_NY_partners-BrandTrainers

Testimonials

People love GasPedal events

Past Attendees

3M • Adobe • Aflac • Allstate • American Cancer Society • American Express • American Family Insurance • Apple • AT&T • Audi • Bank of America • Barnes & Noble • Best Buy • Boeing • Campbell Soup • Capital One • Cargill • Charles Schwab • Chevron • Chick-fil-A • Chipotle • Cisco • Clorox • CNN • Coca-Cola • Coldwell Banker • ConAgra Foods • Costco • Crate & Barrel • Dell • Delta Air Lines • Discover Financial Services • Discovery Communications • Dole Food Company • Domino’s • DuPont • eBay • Eddie Bauer • FedEx • Fidelity • Ford • Gap • GE • GEICO • General Mills • General Motors • Google • Graco • Hershey • Hertz • Hilton Worldwide • The Home Depot • HP • H&R Block • IBM • IKEA • Intel • InterContinental Hotels Group • Intuit • The J.M. Smucker Company • Johnson & Johnson • Kraft Foods • Kroger • Land O’Lakes • Levi Strauss • Mattel • Mayo Clinic • McDonald’s • MetLife • Michelin • Microsoft • MillerCoors • Molson • Monster • Motorola • MTV Networks • NHL • NBC Universal • NCR • Nestle Purina • Newell Rubbermaid • New York Life • Newell Rubbermaid • Nike • Nokia • Nordstrom • The North Face • Northwestern Mutual • Novartis • OfficeMax • Oracle • Orbitz • PacSun • Palm • PepsiCo • Perdue Farms • Pfizer • Pitney Bowes • Procter & Gamble • Progressive Insurance • REI • Research In Motion • SAP • Scholastic • Sears • Sega • Sharpie • Shell Oil • Solo Cup • Sony • Sprint • Starwood Hotels & Resorts • Starbucks • State Farm Insurance • Steelcase • Sun Microsystems • SunGard • Supervalu • T. Rowe Price • Target • TD Bank Financial • Ticketmaster • Time • TiVo • T-Mobile • Toyota • Turner Broadcasting System • Tyson • U.S. Bank • U.S. Coast Guard • U.S. Marine Corps • U.S. Navy • USAA • UCB Pharma • United Airlines • UPS • USAA • Verizon • VH1 • VIZIO • Walmart • Wells Fargo • Whirlpool • The World Bank • Wyndham Worldwide • Xerox • Yahoo!

What They Had to Say

  • Definitely a ‘must attend’ conference. - Michelle Halm, Kolcraft
  • All I can say about the Supergenius conference is WOW. - Stephanie Lewis, TC Public Relations
  • Great content throughout the day really kept things fresh! - Brent Bynum, State Farm Insurance
  • I felt like I got my money’s worth in the first 20 minutes! - Janine Smiley, Dairy Farmers of America
  • Supergenius ranks #1 in experience. - Lindsay Lebresco, Converseon
  • This is awesome: well-organized, effective, and the people are smart. - Molly Catalano, Five Guys
  • An excellent and extraordinary conference! - Lane Becker, Get Satisfaction
  • We now have so many ideas on how to better spread our WOM, we don’t even know where to start! - Heather Vyvyan, Educators Credit Union
  • I enjoyed every moment of the event. - Saul Colt, Thoora
  • A stellar event! - Nichole DuPont, BUNN
  • Supergenius was excellent. - Seth Brewer, The Hartford