How-To ClassesSimple, hands-on lessons on essential word of mouth skills
Real-World Case StudiesWord of mouth success stories from great companies
Brillant AuthorsSmall-group discussions about the big ideas in word of mouth
Thrilling DayWe're going to blow your mind, man
How to Create Your Word of Mouth Marketing Plan
Bob Pearson: The guy who managed the world’s largest social media team at Dell.
How to Create and Promote Your Blog
Jason Falls, Social Media Explorer: Earning readers for the biggest brands’ blogs.
How to Stay Out of Trouble: WOM Ethics, Policies, and Training
Andy Sernovitz: SocialMedia.org CEO and ethics expert.
How to Create Offline Word of Mouth
Saul Colt: Building crazy buzz and feverish fans for FreshBooks.
How to Create a Fan Community
Spike Jones: See how Brains on Fire created the astonishing Fiskars fan club.
How to be Awesome on Twitter and Facebook
Allan Schoenberg: Learn how the CME Group got 800,000 Twitter followers.
How to Work with Bloggers and Influencers
Virginia Miracle, Ogilvy PR: Leader in worldwide blogger outreach programs.
How to Inspire WOM with Customer Service
Lane Becker: How a community of customers can be an army of helpful customer service reps.
How to Create Buzzworthy Topics
John Moore, WOMMA: The guru of earning attention and respect.
How to Create Word of Mouth on Zero Budget
Randy Lopez: Stories of big buzz for the smallest businesses.
How to Measure Word of Mouth
Olivier Blanchard: The most interesting how-to-value-and-measure-WOM presentation ever.
How to Respond to Feedback, Posts, Comments, and Reviews
Lindsay Lebresco, Converseon: Friends and conversations as the voice of Graco.
Jake McKee dives into the strategy behind connecting LEGO’s amazing network of fans.
Kira Wampler on how Intuit is creating word of mouth by connecting small business leaders.
Bazaarvoice’s Sam Decker shows how The Land of Nod used fan feedback to improve customer service and build trust.
Ramon De Leon on engaging in the nonstop online conversation about Domino’s.
PEMCO’s Rod Brooks explains how they tuned in to their customers’ wants and needs to build relationships.
Learn how Maker’s Mark is turning customers into lifelong brand ambassadors with Todd Spencer of Doe-Anderson.
Find out how Adam Brown empowers fans from all over the world to join in the conversation about Coca-Cola.
Matthew Guiste on how fan feedback helped them launch VIA.
Warren Ackerman from Affinitive explains how Random House is connecting its teen readers directly with authors.
Jeff Rohrs of ExactTarget shares how Dreamfield’s Pasta earned love from fans and built a permission-based following.
Telligent’s Rob Howard on how Texas Instruments’ E2E Community is driving productivity through increased engagement.
Braden Young of Bucks First Credit Union shows how they started Project Flipside to get young people talking about their finances.
George Wright from Blendtec will talk about the strategy and success behind the Will It Blend? series, one of the biggest viral marketing campaigns of all time. And he’ll blend stuff, too!
What They Had to Say
- Definitely a ‘must attend’ conference.
- All I can say about the Supergenius conference is WOW.
- Great content throughout the day really kept things fresh!
- I felt like I got my money's worth in the first 20 minutes!
- Supergenius ranks #1 in experience.
- This is awesome: well-organized, effective, and the people are smart.
- An excellent and extraordinary conference!
- We now have so many ideas on how to better spread our WOM, we don't even know where to start!
- I enjoyed every moment of the event.
- A stellar event!
- Supergenius was excellent.