The “How to be Great at Word of Mouth Marketing” Conference

Dec 16, 2009

12 How-To Classes12 Real-World Case Studies4 Brillant Authors1 Day

Learn From:

  • 12

    How-To Classes

    Simple, hands-on lessons on essential word of mouth skills
  • 12

    Real-World Case Studies

    Word of mouth success stories from great companies
  • 4

    Brillant Authors

    Small-group discussions about the big ideas in word of mouth
  • 1

    Thrilling Day

    We're going to blow your mind, man
Simple, hands on, practical, immediate

12 How-To Classes

Simple, hands-on lessons on essential word of mouth skills

How to Create Your Word of Mouth Marketing Plan

Bob Pearson: The guy who managed the world’s largest social media team at Dell.

How to Create and Promote Your Blog

Jason Falls, Social Media Explorer: Earning readers for the biggest brands’ blogs.

How to Stay Out of Trouble: WOM Ethics, Policies, and Training

Andy Sernovitz: CEO and ethics expert.

How to Create Offline Word of Mouth

Saul Colt: Building crazy buzz and feverish fans for FreshBooks.

How to Create a Fan Community

Spike Jones: See how Brains on Fire created the astonishing Fiskars fan club.

How to be Awesome on Twitter and Facebook

Allan Schoenberg: Learn how the CME Group got 800,000 Twitter followers.

How to Work with Bloggers and Influencers

Virginia Miracle, Ogilvy PR: Leader in worldwide blogger outreach programs.

How to Inspire WOM with Customer Service

Lane Becker: How a community of customers can be an army of helpful customer service reps.

How to Create Buzzworthy Topics

John Moore, WOMMA: The guru of earning attention and respect.

How to Create Word of Mouth on Zero Budget

Randy Lopez: Stories of big buzz for the smallest businesses.

How to Measure Word of Mouth

Olivier Blanchard: The most interesting how-to-value-and-measure-WOM presentation ever.

How to Respond to Feedback, Posts, Comments, and Reviews

Lindsay Lebresco, Converseon: Friends and conversations as the voice of Graco.

12 Real-World Case Studies

Word of mouth success stories from great companies

Jake McKee dives into the strategy behind connecting LEGO’s amazing network of fans.

Kira Wampler on how Intuit is creating word of mouth by connecting small business leaders.

Bazaarvoice’s Sam Decker shows how The Land of Nod used fan feedback to improve customer service and build trust.

Ramon De Leon on engaging in the nonstop online conversation about Domino’s.

PEMCO’s Rod Brooks explains how they tuned in to their customers’ wants and needs to build relationships.

Learn how Maker’s Mark is turning customers into lifelong brand ambassadors with Todd Spencer of Doe-Anderson.

Find out how Adam Brown empowers fans from all over the world to join in the conversation about Coca-Cola.

Matthew Guiste on how fan feedback helped them launch VIA.

Warren Ackerman from Affinitive explains how Random House is connecting its teen readers directly with authors.

Jeff Rohrs of ExactTarget shares how Dreamfield’s Pasta earned love from fans and built a permission-based following.

Telligent’s Rob Howard on how Texas Instruments’ E2E Community is driving productivity through increased engagement.

Braden Young of Bucks First Credit Union shows how they started Project Flipside to get young people talking about their finances.

Keynote: George Wright

Blendtec’s George Wright talks viral strategy, answers your questions, and – in true Will It Blend style – blends stuff!

George Wright from Blendtec will talk about the strategy and success behind the Will It Blend? series, one of the biggest viral marketing campaigns of all time. And he’ll blend stuff, too!

6 Brilliant Authors

Small-group discussions about the big ideas in word of mouth

Andy Wibbels

Blogwild!: A Guide for Small Business Blogging

Paul Gillin

Secrets of Social Media Marketing: How to Use Online Conversations and Customer Communities to Turbo-Charge Your Business!

Lois Kelly

Beyond Buzz: The Next Generation of Word-of-Mouth Marketing

Andy Nulman

Pow! Right Between the Eyes: Profiting from the Power of Surprise

John Jantsch

Duct Tape Marketing: The World’s Most Practical Small Business Marketing Guide

Mitch Joel

Six Pixels of Separation: Everyone Is Connected. Connect Your Business to Everyone


Smart folks who help make this event possible




People love GasPedal events

Past Attendees

3M • Adobe • Aflac • Allstate • American Cancer Society • American Express • American Family Insurance • Apple • AT&T • Audi • Bank of America • Barnes & Noble • Best Buy • Boeing • Campbell Soup • Capital One • Cargill • Charles Schwab • Chevron • Chick-fil-A • Chipotle • Cisco • Clorox • CNN • Coca-Cola • Coldwell Banker • ConAgra Foods • Costco • Crate & Barrel • Dell • Delta Air Lines • Discover Financial Services • Discovery Communications • Dole Food Company • Domino's • DuPont • eBay • Eddie Bauer • FedEx • Fidelity • Ford • Gap • GE • GEICO • General Mills • General Motors • Google • Graco • Hershey • Hertz • Hilton Worldwide • The Home Depot • HP • H&R Block • IBM • IKEA • Intel • InterContinental Hotels Group • Intuit • The J.M. Smucker Company • Johnson & Johnson • Kraft Foods • Kroger • Land O'Lakes • Levi Strauss • Mattel • Mayo Clinic • McDonald's • MetLife • Michelin • Microsoft • MillerCoors • Molson • Monster • Motorola • MTV Networks • NHL • NBC Universal • NCR • Nestle Purina • Newell Rubbermaid • New York Life • Newell Rubbermaid • Nike • Nokia • Nordstrom • The North Face • Northwestern Mutual • Novartis • OfficeMax • Oracle • Orbitz • PacSun • Palm • PepsiCo • Perdue Farms • Pfizer • Pitney Bowes • Procter & Gamble • Progressive Insurance • REI • Research In Motion • SAP • Scholastic • Sears • Sega • Sharpie • Shell Oil • Solo Cup • Sony • Sprint • Starwood Hotels & Resorts • Starbucks • State Farm Insurance • Steelcase • Sun Microsystems • SunGard • Supervalu • T. Rowe Price • Target • TD Bank Financial • Ticketmaster • Time • TiVo • T-Mobile • Toyota • Turner Broadcasting System • Tyson • U.S. Bank • U.S. Coast Guard • U.S. Marine Corps • U.S. Navy • USAA • UCB Pharma • United Airlines • UPS • USAA • Verizon • VH1 • VIZIO • Walmart • Wells Fargo • Whirlpool • The World Bank • Wyndham Worldwide • Xerox • Yahoo!

What They Had to Say

  • Definitely a ‘must attend’ conference. - Michelle Halm, Kolcraft
  • All I can say about the Supergenius conference is WOW. - Stephanie Lewis, TC Public Relations
  • Great content throughout the day really kept things fresh! - Brent Bynum, State Farm Insurance
  • I felt like I got my money's worth in the first 20 minutes! - Janine Smiley, Dairy Farmers of America
  • Supergenius ranks #1 in experience. - Lindsay Lebresco, Converseon
  • This is awesome: well-organized, effective, and the people are smart. - Molly Catalano, Five Guys
  • An excellent and extraordinary conference! - Lane Becker, Get Satisfaction
  • We now have so many ideas on how to better spread our WOM, we don't even know where to start! - Heather Vyvyan, Educators Credit Union
  • I enjoyed every moment of the event. - Saul Colt, Thoora
  • A stellar event! - Nichole DuPont, BUNN
  • Supergenius was excellent. - Seth Brewer, The Hartford