How-To ClassesSimple, hands-on lessons on essential word of mouth skills
Real-World Case StudiesWord of mouth success stories from great companies
Brillant AuthorsSmall-group discussions about the big ideas in word of mouth
Thrilling DayWe're going to blow your mind, man
How to work with influential talkers
Jake McKee, Ant’s Eye View: Identify influencers and inspire them to talk about you.
How to join conversations about your brand
Jason Duty, Dell: Respond and participate when people start talking about you.
How to create buzzworthy topics
John Moore, Brand Autopsy: Make irresistible, sharable ideas worth talking about.
How to deal with negative word of mouth
Rick Murray, Edelman: Turn around negative buzz and defend your reputation.
How to inspire word of mouth with customer service
Rob La Gesse, Rackspace: Earn trust and generate referrals through amazing service.
How to measure word of mouth
David Rabjohns, MotiveQuest: Track, measure, and learn from your word of mouth.
How to get people talking offline
Geno Church, Brains on Fire: Get people talking in the real world. (‘Cause it’s not all about social media.)
How to get great reviews
Ian Strain-Seymour, Bazaarvoice: Get your fans to post more and better reviews.
How to be amazing in social media
Dave Kerpen, Likeable Media: Use Facebook, Twitter, blogs, and other social tools to start conversations.
How to create word of mouth on zero budget
Saul Colt, FreshBooks: Tips and techniques to create buzz with brains, not bucks.
How to create a fan community
Spike Jones, WCG: Build long-term, sustainable word of mouth communities.
How to stay ethical and out of trouble
Andy Sernovitz, WordofMouth.org: Earn the trust and respect of your talkers with honest word of mouth marketing.
Discovery Communications’ Kristen Variola shares the top 10 ways they get fans excited both online and offline about their hit show Cake Boss.
Doe-Anderson’s Todd Spencer takes us behind the scenes of Maker’s Mark’s legendary ambassador program.
Cam Balzer on how they inspire the Threadless community to create such amazing art and share it with the world.
Noodles & Company’s Nick Filler explains how they created so much buzz and excitement around a new menu item using a T-shirt and a Sharpie.
WindsorONE’s Craig Flynn, Brian Bunt, and Emily Albinski share what has and hasn’t worked during their mad scientist attempts to make lumber go nuclear!
GSD&M’s Tim McClure walks us through how they created one of the most talked about advertising campaigns of all time.
Headsets.com CEO Mike Faith on how his company grew from zero to $30 million in 10 years by earning the respect and recommendation of their customers.
Movember’s Kory Klem explains the tactics and tools that helped them raise over $100 million for men’s health in just 30 days.
Robin Ross on how Costco creates a million little topics that continue to drive their long-term word of mouth.
Domino’s Ramon De Leon on how he engages in the non-stop conversation about his brand.
Todd Blecher on how Boeing finds and builds on existing buzz to create fantastic word of mouth.
imc2′s Mark McKinney on how Louisville Slugger got a whole city in on a scavenger hunt (and how they helped the whole world witness it).
Learn how to inspire employees to earn love from customers and forever change your business from author and former Southwest Airlines President Colleen Barrett.
In this eye-opening and inspiring presentation, Colleen will share the big ideas from her book, Lead with LUV: A Different Way to Create Real Success.
She’ll talk about what “love” really means for your company, why leading with love isn’t “soft” management, and how to establish a vision and culture that believes in love and sustains it.
What They Had to Say
- Definitely a ‘must attend’ conference.
- All I can say about the Supergenius conference is WOW.
- This conference is worth twice what was charged.
- I felt like I got my money’s worth in the first 20 minutes!
- Supergenius ranks #1 in experience.
- This is awesome: well-organized, effective, and the people are smart.
- An excellent and extraordinary conference!
- We now have so many ideas on how to better spread our WOM, we don’t even know where to start!
- My senses were popped, poked, and plastered with information, perspective, and knowledge — all in a ‘this is how you do it’ format.