The “How to be Great at Word of Mouth Marketing” Conference

May 10, 2012

12 How-To Classes12 Real-World Case Studies4 Brillant Authors1 Day

Learn From:

  • 12

    How-To Classes

    Simple, hands-on lessons on essential word of mouth skills
  • 12

    Real-World Case Studies

    Word of mouth success stories from great companies
  • 4

    Brillant Authors

    Small-group discussions about the big ideas in word of mouth
  • 1

    Thrilling Day

    We're going to blow your mind, man
Simple, hands on, practical, immediate

12 How-To Classes

Simple, hands-on lessons on essential word of mouth skills

How to work with influential talkers

Jake McKee, Ant’s Eye View: Identify influencers and inspire them to talk about you.

How to join conversations about your brand

Jason Duty, Dell: Respond and participate when people start talking about you.

How to create buzzworthy topics

John Moore, Brand Autopsy: Make irresistible, sharable ideas worth talking about.

How to deal with negative word of mouth

Rick Murray, Edelman: Turn around negative buzz and defend your reputation.

How to inspire word of mouth with customer service

Rob La Gesse, Rackspace: Earn trust and generate referrals through amazing service.

How to measure word of mouth

David Rabjohns, MotiveQuest: Track, measure, and learn from your word of mouth.

How to get people talking offline

Geno Church, Brains on Fire: Get people talking in the real world. (‘Cause it’s not all about social media.)

How to get great reviews

Ian Strain-Seymour, Bazaarvoice: Get your fans to post more and better reviews.

How to be amazing in social media

Dave Kerpen, Likeable Media: Use Facebook, Twitter, blogs, and other social tools to start conversations.

How to create word of mouth on zero budget

Saul Colt, FreshBooks: Tips and techniques to create buzz with brains, not bucks.

How to create a fan community

Spike Jones, WCG: Build long-term, sustainable word of mouth communities.

How to stay ethical and out of trouble

Andy Sernovitz, Earn the trust and respect of your talkers with honest word of mouth marketing.

12 Real-World Case Studies

Word of mouth success stories from great companies

Discovery Communications’ Kristen Variola shares the top 10 ways they get fans excited both online and offline about their hit show Cake Boss.

Doe-Anderson’s Todd Spencer takes us behind the scenes of Maker’s Mark’s legendary ambassador program.

Cam Balzer on how they inspire the Threadless community to create such amazing art and share it with the world.

Noodles & Company’s Nick Filler explains how they created so much buzz and excitement around a new menu item using a T-shirt and a Sharpie.

WindsorONE’s Craig Flynn, Brian Bunt, and Emily Albinski share what has and hasn’t worked during their mad scientist attempts to make lumber go nuclear!

GSD&M’s Tim McClure walks us through how they created one of the most talked about advertising campaigns of all time. CEO Mike Faith on how his company grew from zero to $30 million in 10 years by earning the respect and recommendation of their customers.

Movember’s Kory Klem explains the tactics and tools that helped them raise over $100 million for men’s health in just 30 days.

Robin Ross on how Costco creates a million little topics that continue to drive their long-term word of mouth.

Domino’s Ramon De Leon on how he engages in the non-stop conversation about his brand.

Todd Blecher on how Boeing finds and builds on existing buzz to create fantastic word of mouth.

imc2′s Mark McKinney on how Louisville Slugger got a whole city in on a scavenger hunt (and how they helped the whole world witness it).

Keynote: Colleen Barrett

President Emeritus of Southwest Airlines and co-author of "Lead with LUV: A Different Way to Create Real Success"

Learn how to inspire employees to earn love from customers and forever change your business from author and former Southwest Airlines President Colleen Barrett.

In this eye-opening and inspiring presentation, Colleen will share the big ideas from her book, Lead with LUV: A Different Way to Create Real Success.

She’ll talk about what “love” really means for your company, why leading with love isn’t “soft” management, and how to establish a vision and culture that believes in love and sustains it.

6 Brilliant Authors

Small-group discussions about the big ideas in word of mouth

Bob Pearson

Pre-Commerce: How Companies and Customers are Transforming Business Together

Jeanne Bliss

I Love You More Than My Dog: Five Decisions That Drive Extreme Customer Loyalty in Good Times and Bad

Steve Farber

The Radical Leap Re-Energized: Doing What You Love in the Service of People Who Love What You Do

Greg Link

Smart Trust: Creating Prosperity, Energy, and Joy in a Low-Trust World

Rohit Bhargava

Likeonomics: The Unexpected Truth Behind Earning Trust, Influencing Behavior, and Inspiring Action

Rob Fuggetta

Brand Advocates: Turning Enthusiastic Customers into a Powerful Marketing Force


Smart folks who help make this event possible




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Past Attendees

3M • Adobe • Aflac • Allstate • Amazon • American Express • American Family Insurance • Apple • AT&T • Bank of America • Barnes & Noble • Best Buy • Boeing • Capital One • Cargill • Charles Schwab • Chevron • Chick-fil-A • Cintas • Cisco • Clorox • Coca-Cola • Coldwell Banker • ConAgra Foods • Costco • Crate & Barrel • CVS • Dell • Del Monte Foods • Delta Air Lines • DirectTV • Discover • Discovery Communications • Dole Food Company • Domino’s • Dow Chemical • DuPont • eBay • FedEx • Fidelity • Ford • Gannett • Gap • GE • General Mills • General Motors • GNC • Google • Graco • H&R Block • The Hershey Company • Hertz • Hilton Worldwide • Hitachi • The Home Depot • HP • HSBC • Humana • IBM • IKEA • Intel • Internal Revenue Service • Intuit • JanSport • Johnson & Johnson • Kaiser Permanente • Kraft Foods • Level 3 Communications • Levi Strauss • Liz Claiborne • Lockheed Martin • Mattel • Mayo Clinic • McAfee • McDonald’s • MetLife • Michelin • Microsoft • MillerCoors • Molson • Monster • Motorola • MTV Networks • National Guard • NCR • Nestle Purina • Newell Rubbermaid • Nike • Nokia • Nordstrom • Northwestern Mutual • Novartis • Oracle • Orbitz • PayPal • PepsiCo • Pfizer • Procter & Gamble • Progressive Insurance • REI • Sabre Holdings • SAP • Scholastic • Sears • Sharpie • Shell Oil • Sony • Sprint • Starbucks • State Farm • Sun Microsystems • SunGard • Supervalu • Symantec • T-Moblie • Target • Texas Instruments • The North Face • Thomson Reuters • Ticketmaster • Toyota • Turner Broadcasting System • Tyson Foods • United Airlines • UPS • USAA • U.S. Navy • Verizon • Visa • Walmart • Walt Disney • Warner Bros. • Wells Fargo • Western Digital • Whirlpool • Wyndham Worldwide • Xerox • Yahoo!

What They Had to Say

  • Definitely a ‘must attend’ conference. - Michelle Halm, Kolcraft
  • All I can say about the Supergenius conference is WOW. - Stephanie Lewis, TC Public Relations
  • This conference is worth twice what was charged. - Delaina Lee, The Coleman Company
  • I felt like I got my money’s worth in the first 20 minutes! - Janine Smiley, Dairy Farmers of America
  • Supergenius ranks #1 in experience. - Lindsay Lebresco, Converseon
  • This is awesome: well-organized, effective, and the people are smart. - Molly Catalano, Five Guys
  • An excellent and extraordinary conference! - Lane Becker, Get Satisfaction
  • We now have so many ideas on how to better spread our WOM, we don’t even know where to start! - Heather Vyvyan, Educators Credit Union
  • My senses were popped, poked, and plastered with information, perspective, and knowledge — all in a ‘this is how you do it’ format. - Jim Fitzpatrick, Santa Barbara Montessori School