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Word of mouth builds the business: staffing your store to spread the word

This is a guest post from Jeanne Bliss — customer experience expert and author of “I Love You More Than My Dog.” See the original post this is adapted from and more like it on her blog. Amy’s Ice Creams in Austin, Texas, is beloved for two things: the ice cream and the floor show. They are the…

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3-Minute WOM Lesson: 3 key questions to test your agency’s ethical standards

[Welcome back to the You Can Be a Word of Mouth Marketing Supergenius! newsletter. This is text from the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] Most word of mouth and social media agencies are fantastic at what they do and are devoted to…

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3-Minute WOM Lesson: 3 ways to make your fans feel special

[Welcome back to the You Can Be a Word of Mouth Marketing Supergenius! newsletter. This is text from the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] Devote time and resources to making existing fans feel great. The happier they are, the more new fans…

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How Dell creates ROI with social media — live from BlogWell

Come to an upcoming BlogWell: How Big Brands Use Social Media conference in Washington D.C. or San Francisco to hear brands like USA TODAY, Delta Air Lines, ConAgra Foods, Symantec, SAP, Mattel, and more share 8 great case studies in corporate social media. You’ll learn how to get started, get past roadblocks, and make your social…

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UnitedHealth Group, the U.S. Navy, ConAgra Foods, the IRS, and more live at BlogWell in Washington, D.C.

As we continue to roll out our 2011 BlogWell schedule, we’re excited to announce we’ll be bringing the event to Washington, D.C. on May 4. The afternoon will feature practical, how-to case studies from 8 great brands, including UnitedHealth Group, the U.S. Navy, ConAgra Foods, the IRS, and more. BlogWell is one awesome, idea-filled afternoon…

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How General Motors used social media to avert a crisis — live from BlogWell

Come to BlogWell: How Big Brands Use Social Media on November 9 to hear SAP, SunGard, American Express, Scholastic, BlackRock, Johnson & Johnson, The Hershey Company, and Pfizer share case studies in corporate social media. You’ll learn how to get started, get past roadblocks, and make your social media program phenomenal — in one afternoon,…

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How California Tortilla harnessed customer engagement to launch a new menu and boost sales — a live Word of Mouth Supergenius preview

As we gear up for Word of Mouth Supergenius: The “How to be Great at Word of Mouth Marketing” Conference on July 20th in New York, our fantastic presenters are sharing some word of mouth tips as previews for the day’s 12 how-to classes, 12 real-world case studies, and 6 brilliant author sessions. Our lineup…

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Martin Atkins on how to create offline word of mouth — a live Word of Mouth Supergenius preview

As we gear up for Word of Mouth Supergenius: The “How to be Great at Word of Mouth Marketing” Conference on July 20th in New York, our fantastic presenters are sharing some word of mouth tips as previews for the day’s 12 how-to classes, 12 real-world case studies, and 6 brilliant author sessions. Our lineup…

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Featured Downloads

Download: “The Difference Map” by Bernadette Jiwa

We’re big fans of author of The Fortune Cookie Principle and TEDx speaker Bernadette Jiwa, who says that good marketing…

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The first chapter of “The Social Media Side Door” by Ian Greenleigh

Ian reveals the best ways to earn the attention of influential people using social media channels.

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9 Things to Share That Start Conversations

Use the examples in this guide to help inspire ways to make your message more portable and shareable.

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3 Must-Use Word of Mouth Marketing Tools

These tools will help you kick off any word of mouth campaign no matter what topic, industry, or budget.

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The Top Four Tips for Multiplying Your Word of Mouth

These tips can help you get your marketing to do more work without a lot of extra effort.

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10 Ways to Turn Around Negative Word of Mouth

The most effective ways to stop negative WOM with examples from Zappos, FedEx, Dell, and more.

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