Check out this great intro to Fish! and share it with a friend “Intro to Fish!” — Chapter 1 from Harry Paul (pictured), Steven Lundin, and John Christensen’s Fish! A Proven Way to Boost Morale and Improve Results You can’t win the hearts of customers if this “word of mouth stuff” is confined to the…
Word of Mouth Book Club
Share this great excerpt from Harry Paul’s best-selling book
Read More
Comments Off on Share this great excerpt from Harry Paul’s best-selling book
Share this great chapter from Emanuel Rosen’s revised book
Check out the great ideas from this chapter and then share it with a friend! “Active Seeding” — Chapter 14 from Emanuel Rosen’s newly revised book, The Anatomy of Buzz Revisited: Real-life Lessons in Word-of-Mouth Marketing In this chapter, Emanuel explains how to transform a good marketing campaign into an incredible one through controlled releases…
Read More
Comments Off on Share this great chapter from Emanuel Rosen’s revised book
Share Andy Nulman’s amazing manifesto with a friend
Check out the great ideas from this chapter and then share it with a friend! “A World Without Surprise” — a manifesto building on the ideas from Andy Nulman’s latest, Pow! Right Between the Eyes: Profiting from the Power of Surprise Andy Nulman — a brilliant marketer, entrepreneur, and “Prince of POW!” — uses his…
Read More
Comments Off on Share Andy Nulman’s amazing manifesto with a friend
Andy Sernovitz’s “Word of Mouth Marketing: How Smart Companies Get People Talking” (Revised Edition)
We gave away 10 copies of the revised edition of Andy’s book, Word of Mouth Marketing: How Smart Companies Get People Talking. Not only does this book contain all the great content of the new edition, but our giveaway was for the super-secret collector’s version outlining the high ambitions and responsibilities of the Secret and…
Seth Godin’s “Tribes”
Back in October of 2008, our contest winners were the first on their block to read Seth Godin’s book — Tribes: We Need You To Lead Us. If you haven’t read the already-classic book yet, you really should. About the book: You know about waiting in line at an Apple store, or the look on…
Daniel Pink’s “Johnny Bunko”
We were blown away with Johnny Bunko by Daniel Pink. It is absolutely the best career advice we’ve ever seen. It should be required reading for every college freshman and career changer. Daniel was kind enough to send 10 autographed books our way, which we gave away to some lucky winners. The Adventures of Johnny…
Read More
Comments Off on Daniel Pink’s “Johnny Bunko”
Guy Kawasaki’s “Reality Check”
When Reality Check first came out in October of 2008, our lucky winners were among the first to read the book. About the book: If the two most popular words in your company are “partner” and “strategic,” and “partner” has become a verb, and “strategic” is used to describe decisions and activities that don’t make…
