Videos
Blog, Videos June 14, 2012

8 word of mouth case studies from big brands

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Continuing with our big brand word of mouth week, check out a few of our favorite videos of big brand marketers sharing case studies on how they’re earning fans, thrilling customers, winning over critics, and measuring it all: 1. How Zappos delivers happiness $1 billion in sales and an army of loyal fans — and…

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Blog, Videos June 13, 2012

How Target is sharing insider content with fans online

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Our sister brand SocialMedia.org hosts the incredible BlogWell: How Big Brands Use Social Media conference series — and their next one is coming up in Chicago on July 18. BlogWell events are all about how big brands use social media. No agencies, no startups — just big companies sharing what they’ve learned. You’ll get practical, how-to…

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Blog, Case Studies, Videos June 8, 2012

Video: Clorox’s Greg Piche on how they’re working with fans to create new products

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Your fans represent an army of potential product designers, customer experience innovators, taste-testers, and “aha” idea suggesters. But how do you do it? It can be hard enough just to get busy customers to leave a review — how do you get this much participation from them? In the video below, The Clorox Company’s Greg Piche shares…

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Blog, Videos June 6, 2012

How Hitachi Data Systems uses social media to generate leads

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Our sister brand SocialMedia.org hosts the incredible BlogWell: How Big Brands Use Social Media conference series — and their next one is coming up in Chicago on July 18. BlogWell events are all about how big brands use social media. No agencies, no startups — just big companies sharing what they’ve learned. You’ll get practical, how-to…

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Blog, newsletter, Videos June 5, 2012

5 keys to delivering customer service that starts word of mouth

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[Welcome back to our Word of Mouth Marketing Lessons newsletter. This is text from the great issue all of our email subscribers just received. Sign yourself up using this handy form.] Customer service is a huge word of mouth opportunity. But so many businesses still see it as a burden — as that annoying thing customers…

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Blog, Videos May 30, 2012

How Yahoo! is advancing their social media strategy

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Our sister brand SocialMedia.org hosts the incredible BlogWell: How Big Brands Use Social Media conference series — and their next one is coming up in Chicago on July 18. BlogWell events are all about how big brands use social media. No agencies, no startups — just big companies sharing what they’ve learned. You’ll get practical, how-to…

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Blog, Videos May 23, 2012

How Rogers Communications turns critics into fans

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Our sister brand SocialMedia.org hosts the incredible BlogWell: How Big Brands Use Social Media conference series — and their next one is coming up in Chicago on July 18. BlogWell events are all about how big brands use social media. No agencies, no startups — just big companies sharing what they’ve learned. You’ll get practical, how-to…

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Blog, newsletter, Videos May 22, 2012

3 tips from Yelp’s Kevin Lee on how to work with online reviews

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[Welcome back to our Word of Mouth Marketing Lessons newsletter. This is text from the great issue all of our email subscribers just received. Sign yourself up using this handy form.] Working with customer feedback and reviews is an essential word of mouth skill. More and more customers are embracing the opportunity to become amateur critics,…

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Featured Downloads
Blog May 24, 2013

9 Things to Share That Start Conversations

By WordofMouth.org Editor

Use the examples in this guide to help inspire ways to make your message more portable and shareable.

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Blog May 10, 2013

3 Must-Use Word of Mouth Marketing Tools

By WordofMouth.org Editor

These tools will help you kick off any word of mouth campaign no matter what topic, industry, or budget.

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Blog April 26, 2013

The Top Four Tips for Multiplying Your Word of Mouth

By WordofMouth.org Editor

These tips can help you get your marketing to do more work without a lot of extra effort.

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Articles January 11, 2013

10 Ways to Turn Around Negative Word of Mouth

By WordofMouth.org Editor

The most effective ways to stop negative WOM with examples from Zappos, FedEx, Dell, and more.

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Downloads August 24, 2012

The New Topics Worksheet

By WordofMouth.org Editor

All word of mouth starts with a topic of conversation — a simple, portable, repeatable idea that gets people talking.

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Blog July 20, 2012

The Word of Mouth Action Plan

By WordofMouth.org Editor

Create a complete word of mouth marketing plan using this worksheet’s eight simple steps.

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